We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
We are seeking a detail-oriented, strategic, and tech-savvy Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team, within the broader Customer Success and Operations organization here at CVS Health. In this junior level role, you will support implementation, maintenance, and optimization of our digital communication platforms used for outbound messaging across the organization. You will be responsible for the day-to-day execution, quality assurance, monitoring, and optimization of customer communications. You will collaborate with cross-functional teams including Marketing, Operations, Engineering, Architecture and Analytics. The digital communication platforms Product Analyst role is a member of an Agile Product Team also responsible for defining user stories and supporting the team backlog, streamlining the execution of team priorities while maintaining the conceptual and technical integrity of the features/components for the team.
Required Qualifications
• 3+ years required experience in Marketing, Product, Business, Consulting, or IT
• 3+ years of experience enabling, administrating, or deploying marketing communications platforms for large scale cross channel communications (Salesforce Marketing Cloud preferred; may include experience with Braze, Adobe Campaign, InfoBip, Marketo, Oracle Eloqua or Responsys, IBM Watson, etc.)
• 3+ years of experience enabling technical solutions for marketing-related functions, including channel acquisition, preferences and consent management, customer retention, or cross channel personalization
• 3+ years of strong experience working with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder
• 3+ years of hands-on experience with HTML, CSS, AMPscript, SSJS and SQL
• Familiarity with SFMC data views and tracking extracts
• Ability to multi-task and manage several priorities across various lines of business at a given time with a strong knack for project management
• Detail orientated with an ability to keep up-to-date and thorough documentation on a regular basis, including meeting notes, PowerPoint decks, project status documentation, etc.
• Strong critical thinker who makes balanced, insightful decisions using solutions-based thinking in problem solving, asking probing questions and looking for underlying issues
• Ability to work with a variety of internal and external stakeholders, including but not limited to IT, Product Management, Marketing, Merchandising, Call Centers and Operations
• Excellent oral and written communication skills
• Exceptional organization, presentation and people skills with a strategic approach to problem solving
Preferred Qualifications
• Salesforce Marketing Cloud certification preferred
• Exposure to Digital Healthcare
• Familiarity with campaign management or marketing orchestration platforms
• Experience managing multiple simultaneous projects from concept to completion under tight deadlines
• Familiarity with Agile processes, such as scrum, Kanban, and/or the Scaled Agile Framework (SAFe)
• Ability to effectively work on teams within a highly collaborative environment
• Excellent verbal and written communication skills for technical and non-technical audiences of various levels in the organization (e.g. executive, management, individual contributors)
• Ability to maintain working relationships with all levels of the organization
Education
- Bachelor's degree in Marketing, Engineering, or Computer Science preferred
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$46,988.00 - $122,400.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 3+ years of experience in Marketing, Product, Business, Consulting, or IT
- 3+ years enabling, administering, or deploying marketing communications platforms for large-scale cross-channel communications
- 3+ years enabling technical solutions for marketing functions, including channel acquisition, preferences and consent management, customer retention, or cross-channel personalization
- 3+ years of experience with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio, and Journey Builder
- 3+ years of hands-on experience with HTML, CSS, AMPscript, SSJS, and SQL
- Familiarity with Salesforce Marketing Cloud data views and tracking extracts
- Ability to manage multiple priorities across various lines of business
- Strong documentation, critical thinking, problem-solving, communication, organization, presentation, and stakeholder management skills
- Salesforce Marketing Cloud certification
- Exposure to digital healthcare
- Familiarity with campaign management or marketing orchestration platforms
- Experience managing multiple simultaneous projects from concept to completion under tight deadlines
- Familiarity with Agile processes such as Scrum, Kanban, or SAFe
- Bachelor's degree in Marketing, Engineering, or Computer Science
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
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Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
