Senior Digital Media Analyst, Paid Search

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 
• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. 

THE TEAM:

Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends. 

This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.

THE ROLE: 

As a Senior Digital Media Analyst, Paid Search on our Optimization & Innovation team - you’ll serve as a primary client point of contact, oversee campaign execution, project management and lead many aspects of program management and innovation. You’ll succeed as an OISA if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data.

Please note, the official title for this position will be "Senior Analyst, Optimization & Innovation", upon hire.

What You Will Do:

• • Refine your expertise in leveraging digital media channels for maximum impact – including social (Facebook, Twitter), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, Digital Out of Home/DOOH, etc) with an emphasis on search (SEM/PPC: Google, Bing, etc).
  • Act as a key day-to-day contact for assigned clients and vendors; track, escalate and solve client issues
  • Partner with clients to understand their business goals, marketing objectives, and competitive constraints
  • Work closely with your Optimization & Innovation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
  • Manage one or more Optimization & Innovation Analysts
  • Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
  • Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis         

Desired Skills and Experience:

• 1-3+ years of Paid Search experience (Google Ads, Meta Ads, Bing Ads, Microsoft Ads, SEMRush, etc.)
• Preferred experience with client and account management 
• Proficiency in digital advertising platforms
• Familiarity with ad policies and creative standards.
• In-depth knowledge of various inventory types, including video and display offerings.
• Understanding of the programmatic ecosystem and third-party inventory.
• Experience with people management preferred
• Strong analytical skills and comfort with MS Excel, data analysis, and Internet technologies.
• Excellent communication ( English and Spanish)  and presentation skills with a solid ability to create and build relationships. 
• Effective troubleshooting and creative problem-solving skills for client issues.
• Ability to self-manage, juggle multiple priorities, and pay close attention to details.
• Ability to contribute to a fast-paced, entrepreneurial, team-based environment.