Senior Analyst, Digital Marketing

Year Round

COLLABORATION | AUTHENTICITY | PURPOSE | EMPOWERMENT

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.

WHAT WE OFFER

• Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
• Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits (Denver employees only)
• Flexible/hybrid workplace policy empowering employees to work from home, while encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood

For information on Alterra Mountain Company’s Social Responsibility work including our Diversity, Equity, & Inclusion actions, please see our webpage at www.alterramtnco.com/social-responsibility. Among other resources, Alterra has Employee Resource Groups to support the BIPOC (Black, Indigenous, and people of color), disability, LGBTQIA2S+, and women communities within our workforce.

POSITION SUMMARY

The Senior Digital Marketing Analyst supports the marketing technology team by leading operation and communication of digital analytics as well as data testing and modeling across multiple platforms and tools for Alterra websites, mobile applications, and partner integrations.
The Senior Analyst is responsible for the top tier day-to-day usage of analytics tools and mathematical conclusions stemming from all digital features as well as drawing on quantitative data for analysis and reporting, and other site audit initiatives. The Sr. Analyst is a math and insights-driven person with the ability to collaborate across multiple teams, geographies, and organizations (especially digital/CX development teams, IT and marketing teams).

ESSENTIAL DUTIES

General Responsibilities

• Manage multi-application data, mathematics, modeling and analytics functionality, concepts and infrastructure across platforms and teams.

• Work with large structured and unstructured complex datasets across different owners, analyzing and calculating data points and presenting simplified visualizations and key insights to stakeholders in a clear and concise format for decision making.

• Support site optimization initiatives, including but not limited to modeling and reporting for A/B testing, data insights for user experience optimization and conversion rate optimization and search engine optimization.

• Stay apprised of best practices in analysis, pinpointing hidden opportunities within the data and utilize them in your work and disseminating them across the organization.

• Lead a data-driven culture by educating the organization on the power of leveraging insights.

• Conduct proactive audits, set up alerts for anomaly detection and troubleshoot tracking gaps to maintain data confidence and implement data standardization practices.

• Identify analytics requirements and work with appropriate teams on production cycles or reporting requests.

REQUIRED QUALIFICATIONS

• 3-6 years of experience in web/digital analysis and modeling roles.

• 1-3 years of experience working in Adobe Analytics and knowledge in Google Analytics and Tableau.

• Strong mathematical or statistical background. Demonstrated knowledge of multivariate statistical and modeling techniques.

• Understanding of online measurement and analytics, with the ability to provide meaningful and actionable insights and analysis among the caveats faced with 3P cookies.

• Ability to work collaboratively on multiple tasks simultaneously while successfully meeting established goals and deadlines; manage work in a fast-paced, and sometimes ambiguous environment.

• Possess excellent organizational, time management, and interpersonal skills with the ability to work both independently and in a team-oriented environment.

• Ability to apply critical thinking, problem solving, and decision-making skills with superior attention to detail and keen troubleshooting skills with excellent follow-through.

• Proven data insights visualization skills and presentation skills; ability to prepare and lead presentations with confidence.

• Professional/lived experience working in a culturally competent manner with a diverse range of people.

• Proven history of self-direction, creativity, and ability to meet deadlines.

EDUCATION REQUIREMENTS

• Bachelor’s degree required. Emphasis in Computer Science, Business Administration, Statistics, Information Science, Web Analytics or related field preferred.

The base salary range below represents the low and high end of the Alterra Mtn Co Shared Services Inc. salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Alterra Mtn Co Shared Services Inc.’s total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.

Denver area base salary range: $80,000 - $112,000 per year

Application Deadline: This position is open and still accepting applications.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

Alterra Mountain Company and its affiliates are equal opportunity employers.