Job Description Summary
Responsible for the entire email campaign deployment process including subscriber segmentation, test sends, preparing the final subscriber list, and scheduling the deployment. Reviews emails to ensure accurate coding, appropriate audience targeting, and alignment with campaign goals as outlined in the CRF. This meticulous approach ensures effective and targeted email marketing campaigns.
Job Description
Senior Analyst, Deployment Specialist
Location – Hyderabad #LI Hybrid
Major accountabilities:
•Supports the Customer in deploying email campaigns and related landing pages.
•Manages subscriber data imports, segmentation, and preparing Proof Data Extensions.
•Build journeys and configure deployment schedules.
•Validate segmentation and provide MAP audit samples for approval.
•In deployment setup, ensure accurate DE configurations, confirm counts with validation reports from MDS team, and monitor both post-deployment and ongoing sends, troubleshooting with the CEP team as needed.
•Ensures accurate ingestion of content and metadata matrices, whether manually or through Auto-matrix (Automated processes).
•Collaborate with QA Specialists to review and validate the quality and success of email campaigns.
•Co-ordinates with various teams across various time zones. Guide Analyst, Deployment Specialists in the team
Essential Requirements:
•Overall, 8+ years of hands-on experience in SFMC Campaign Operations with Email Specialist certification required. Additional certifications like Admin or Developer are a plus.
Minimum Experience:
- Strong understanding of data platforms, Salesforce integrations, and evolving data landscapes.
- Proficiency in Salesforce Marketing Cloud modules, including Automation Studio, Journey Builder, Contact Builder, Data Extensions, SMS, Web Studio, AMP script, HTML, CSS, and JavaScript.
- Knowledge of omni-channel customer journeys, segmentation, QA, CDP, and Marketing Cloud Intelligence for data management and analytics.
- Strong analytical, problem-solving, communication, and collaboration skills.
- Ability to manage multiple projects and deliver effectively under tight deadlines.
- Familiarity with GDPR, data protection regulations, marketing automation tools, and analytics platforms.
- Understanding of pharmaceutical commercial data, matrix working environments, and adaptability to emerging technologies such as Gen AI and Agentic AI.
Skills Desired
Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Digital Marketing, Media Campaigns, Process Documentation, Statistical AnalysisSkills Required
- 8+ years of hands-on experience in Salesforce Marketing Cloud campaign operations
- Salesforce Marketing Cloud Email Specialist certification
- Strong understanding of data platforms, Salesforce integrations, and evolving data landscapes
- Proficiency with Salesforce Marketing Cloud modules, including Automation Studio, Journey Builder, Contact Builder, Data Extensions, SMS, Web Studio, AMPscript, HTML, CSS, and JavaScript
- Knowledge of omni-channel customer journeys, segmentation, QA, CDP, and Marketing Cloud Intelligence
- Strong analytical, problem-solving, communication, and collaboration skills
- Ability to manage multiple projects and deliver under tight deadlines
- Familiarity with GDPR, data protection regulations, marketing automation tools, and analytics platforms
- Understanding of pharmaceutical commercial data and matrix working environments
- Salesforce Marketing Cloud Administrator or Developer certification
- Experience or adaptability with Gen AI and Agentic AI technologies
- Experience with Alteryx, statistical analysis, process documentation, digital marketing, and media campaigns
Novartis Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Novartis and has not been reviewed or approved by Novartis.
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Healthcare Strength — Pay and benefits are described as a strong overall package, supported by medical, dental, and vision insurance alongside FSAs/HSAs and disability and life coverage. Mental-health support is reinforced through an employee assistance program with psychological support and a network of mental health first aiders.
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Retirement Support — Retirement support is positioned as a standout element, with an automatic company contribution plus dollar-for-dollar matching in the 401(k). Additional retirement funding is described through an age-based defined contribution program and access to an employee share purchase plan discount.
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Parental & Family Support — Family-related benefits are framed as robust, including a global minimum of paid parental leave for new parents following birth or adoption. Added supports include domestic partner coverage, dependent-care resources, and benefits such as adoption assistance and child/elder care options.
Novartis Insights
What We Do
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
