Lifecycle Marketing Manager

At Clover Health, we are committed to providing high-quality, affordable, and easy-to-understand healthcare plans for America’s seniors. We prioritize preventive care while leveraging data and technology through the Clover Assistant, a powerful tool that helps physicians make informed health recommendations. By giving doctors a holistic view of each member’s complete health history, we ensure better care at a lower cost—delivering the highest value to those who need it most.

We're looking for a Lifecycle Marketing Manager to help us unlock the full potential of our customer data. In this role, you will be crucial in ensuring our customer data is accurate, unified, and actionable. You will directly impact the experience of our members, brokers, and providers, as well as our business growth and retention

The ideal candidate will have at least 3 years of experience in a digital analytics, marketing technology, or data operations role. You'll possess hands-on expertise with Customer Data Platforms (CDP) like Twilio Segment, Hightouch, Tealium, or Rudderstack, and a deep understanding of event-based tracking methodologies and customer data schemas. This role requires translating business needs into technical solutions and creating audience segments and journeys that enable personalized experiences. Proficiency in SQL for data validation and exploration is essential.

As a Lifecycle Marketing Manager, you will:

• Oversee the ingestion, unification, and quality of customer data in Clover’s CDP to ensure a unified customer profile.
• Build, test, and deploy audiences, ensuring seamless and effective execution across multiple channels and platforms.
• Translate complex business requirements into actionable audience segments, building and optimizing customer journeys and personalization strategies directly within the CDP.
• Lead the development of comprehensive technical documentation, including data dictionaries, user guides, and best practices for leveraging the CDP, to empower cross-functional teams.
• Conduct deep-dive data analysis to diagnose and rectify data quality issues, to ensure a high-fidelity customer profile.
• Build and maintain dashboards and reporting that visualize CDP data for cross functional teams.

Success in this role looks like:

• Enabled Personalization: You successfully launch new, personalized customer  journeys or campaigns that show a measurable uplift in key metrics like member engagement, retention, or conversion rates.
• Strong Collaboration: You are seen as a trusted partner across the organization, effectively bridging the gap between technical teams (engineering) and business teams (marketing, member experience).
• High Reliability: You proactively identify and fix data quality issues, leading to a measurable reduction in data-related incidents or support tickets from marketing and product teams.

You should get in touch if:

• You have 3+ years of hands-on experience with Customer Data Platforms (CDP) such as Segment, Hightouch, Tealium, or Rudderstack (required).
• You have 3+ years of proficiency in SQL, with a proven track record of using it for data validation and analysis.
• You have technical experience with various data platforms, marketing analytics, CRMs, and advertising platforms (e.g., Google Ads).
• You have experience with email and marketing automation platforms, and their integration with a CDP.
• You have a strong understanding of data privacy, regulations, and compliance (e.g., HIPAA).
• You are familiar with project management tools (e.g., Jira, Asana).
• Bonus: if you have experience in the healthcare industry.

Benefits Overview: 

• Financial Well-Being: Our commitment to attracting and retaining top talent begins with a competitive base salary and equity opportunities. Additionally, we offer a performance-based bonus program, 401k matching, and regular compensation reviews to recognize and reward exceptional contributions.
• Physical Well-Being: We prioritize the health and well-being of our employees and their families by providing comprehensive medical, dental, and vision coverage. Your health matters to us, and we invest in ensuring you have access to quality healthcare.
• Mental Well-Being: We understand the importance of mental health in fostering productivity and maintaining work-life balance. To support this, we offer initiatives such as No-Meeting Fridays, monthly company holidays, access to mental health resources, and a generous flexible time-off policy. Additionally, we embrace a remote-first culture that supports collaboration and flexibility, allowing our team members to thrive from any location. 
• Professional Development: Developing internal talent is a priority for Clover. We offer learning programs, mentorship, professional development funding, and regular performance feedback and reviews.

Additional Perks:

• Employee Stock Purchase Plan (ESPP) offering discounted equity opportunities
• Reimbursement for office setup expenses
• Monthly cell phone & internet stipend
• Remote-first culture, enabling collaboration with global teams
• Paid parental leave for all new parents
• And much more!

About Clover: We are reinventing health insurance by combining the power of data with human empathy to keep our members healthier. We believe the healthcare system is broken, so we've created custom software and analytics to empower our clinical staff to intervene and provide personalized care to the people who need it most.

We always put our members first, and our success as a team is measured by the quality of life of the people we serve. Those who work at Clover are passionate and mission-driven individuals with diverse areas of expertise, working together to solve the most complicated problem in the world: healthcare.

From Clover’s inception, Diversity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, perspectives, opinions, and backgrounds, who share a passion for improving people's lives. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employee’s points of view are key to our success, and inclusion is everyone's responsibility.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are an E-Verify company.

A reasonable estimate of the base salary range for this role is $90,000 to $115,000. Final pay is based on several factors including but not limited to internal equity, market data, and the applicant’s education, work experience, certifications, etc.

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