Senior Analyst, Customer Analytics

Reposted Yesterday
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Pune, Mahārāshtra
Hybrid
Senior level
AdTech • Fintech • HR Tech • Payments • Sales • Software • Financial Services
Western Union is a global leader in cross-border and cross-currency money movement and payments.
The Role
The Senior Analyst, Customer Analytics role involves developing BI platforms, providing insights for marketing initiatives, performing data analysis, and collaborating with teams to enhance customer strategies.
Summary Generated by Built In

Role Responsibilities

The Senior Analyst, Customer Analytics has a significant role in using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations.

  • To build and maintain common BI platforms for internal stakeholders.

  • Partner with teams to deliver actionable insights that improve marketing and customer initiatives.

  • Develop programming code or collaborate with developers and Data Engineering teams to prepare data tables for analysis.

  • Perform data analysis, modeling, and validation for both standard and ad hoc requests.

  • Design and execute robust measurement plans using Design of Experiment (DoE) methodologies.

  • To drive data-driven decision making across our business.

  • Develop a deep understanding of key business metrics and design scalable business intelligence platforms for internal data consumption.

  • Collaborate with cross-functional teams to provide analytical support that enhances customer acquisition, cross-sell, up-sell, and retention strategies.

Role Requirements

  • 5+ years of experience in data analytics; prior experience in Financial Services or Banking is a plus.

  • Expert-level proficiency in SQL and advanced MS Excel.

  • Strong skills in Power BI and programming in Python.

  • Exposure to CDP tools (Adobe Analytics, Amplitude)

  • Familiarity with Market Mix Modeling preferred.

  • Excellent communication skills to convey complex analytical concepts to technical and non-technical audiences.

  • Ability to translate data into actionable insights.

  • Strong analytical and problem-solving skills.

  • Collaborative mindset and attention to detail.

Work Shift 

Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week. 

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment. 

Your India specific benefits include:

  • Employees Provident Fund [EPF]

  • Gratuity Payment

  • Public holidays

  • Annual Leave, Sick leave, Compensatory leave, and Maternity / Paternity leave

  • Annual Health Check-up

  • Hospitalization Insurance Coverage (Mediclaim)

  • Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance

  • Cab Facility

  • Relocation Benefit

Other Details 

As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to [email protected]. 

 

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws. 

#LI-SK1

#LI-Hybrid

Estimated Job Posting End Date:

01-05-2026

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.

Top Skills

Adobe Analytics
Amplitude
Excel
Power BI
Python
SQL
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The Company
HQ: Denver, CO
0 Employees

What We Do

Western Union is here for what's next. Each day, our diverse global teams invent and build new ways to send, save, and spend money. Wherever our customers are in the world, whatever currency they prefer, we're evolving to meet the demands of tomorrow. When we help make financial services more accessible to people everywhere, we transform lives and communities, positioning us to become the world's most accessible financial services company. That's our vision, and we need talented, forward-thinkers like you to help make it a reality.

Our global workforce tackles complex issues every day, making them the backbone of our innovative spirit since 1851. If you're ready to be part of our evolution, apply now.

Why Work With Us

Diversity is a core strength at Western Union, providing the foundation for our corporate values – purpose-driven, globally-minded, and trustworthy and respectful.
With a presence in 200+ countries, we are committed to providing a rich and inclusive work environment that reflects each employee’s unique culture, background, and perspectives.

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