American Express Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes, with Small Business representing our largest customer segment and a continued area of strategic investment. Within GCS, the Small Business Marketing Team drives acquisition and customer engagement across Charge Cards, Proprietary Lending, Co-Brand Cards, and Small Business Banking products.
The Senior Analyst, Cross Product Marketing will play a critical role in shaping how Small Business Card Members engage with features across the Charge and Credit Card portfolio. This individual will lead end-to-end strategy and execution of customer engagement initiatives that drive awareness, adoption, and sustained usage of Card features such as Virtual Card, iCAP, AutoPay.
This role blends strategic thinking with execution, leveraging data and customer insights to deliver personalized, cohesive customer journeys across email, landing page, and MYCA channels. The Senior Analyst will be instrumental in ensuring Card features are understood as essential tools that help customers utilize their benefits and grow their businesses.
The ideal candidate is a digitally savvy marketer who thrives in a highly collaborative environment, energized by driving measurable business impact. This role partners closely with Product, Analytics, Risk, Legal, Compliance, Marketing Operations, and agency teams to deliver integrated, high-impact campaigns.
Responsibilities- Own and evolve the Cross-Product marketing strategy, developing a cohesive curriculum that drives awareness, adoption, and sustained usage of Card features across the Small Business portfolio.
- Lead end-to-end campaign execution, from insight generation and audience segmentation through targeting, creative briefing, legal alignment, and deployment across email and digital channels.
- Design and deliver personalized, cross-channel customer journeys across email, landing page, and MYCA that drive meaningful engagement.
- Partner cross-functionally with Product, Analytics, Risk, Legal, Compliance, Marketing Operations, and external agencies to shape and execute integrated marketing initiatives.
- Drive Test & Learn and personalization strategies, including A/B testing, segmentation, and continuous optimization to improve campaign performance and customer experience.
- Own performance measurement, define KPIs, and translate campaign results into actionable insights and strategic recommendations that deliver measurable business impact.
- Leverage customer research, campaign insights, and product knowledge to continuously refine messaging, targeting strategies, and engagement approaches.
- Ensure marketing excellence and compliance, partnering closely with Legal and Compliance teams to deliver customer-centric and compliant communications.
- 2+ years of experience in email and/or digital marketing with a demonstrated ability to drive engagement and measurable business outcomes (financial services experience is a plus).
- Proven ability to manage end-to-end campaigns, balancing strategic thinking with flawless execution.
- Strong analytical and problem-solving skills, with the ability to translate complex data into clear insights and actionable recommendations.
- Experience with personalization, segmentation, and Test & Learn frameworks to optimize marketing performance.
- Excellent project management skills with the ability to manage multiple priorities and operate effectively in a fast-paced environment.
- Strong stakeholder management and collaboration skills, with the ability to influence cross-functional partners in a matrixed organization.
- Demonstrated intellectual curiosity and strategic mindset, with a proactive approach to identifying opportunities and solving problems.
- Passion for delivering exceptional customer experiences, with a focus on helping Small Business customers succeed.
- Strong communication and storytelling skills, with the ability to clearly articulate ideas and present recommendations.
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About UsAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- 2+ years of experience in email and/or digital marketing
- Demonstrated ability to drive engagement and measurable business outcomes
- Experience managing end-to-end marketing campaigns
- Strong analytical and problem-solving skills
- Ability to translate complex data into clear insights and actionable recommendations
- Experience with personalization, segmentation, and Test and Learn frameworks
- Excellent project management skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong stakeholder management and collaboration skills
- Ability to influence cross-functional partners in a matrixed organization
- Strategic mindset and proactive problem-solving approach
- Strong communication and storytelling skills
- Ability to clearly articulate ideas and present recommendations
- Financial services experience
- Passion for delivering exceptional customer experiences
- Employment eligibility to work in the United States
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Fair & Transparent Compensation — Pay is considered generally solid for many, with frequent mentions of good compensation alongside strong benefits. Overall sentiment points to many employees feeling adequately paid even if it is not viewed as top-of-market.
American Express Insights
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