Senior Analyst, CRM Campaigns

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!

Scotts Miracle-Gro is seeking an experienced and highly motivated Senior Analyst, CRM Campaigns to manage the strategy, planning and execution of our marketing campaigns across channels (Email, SMS, app). This role is critical to driving direct consumer engagement across the SMG enterprise: Scotts Miracle-Gro, Scotts, Miracle-Gro, AeroGarden, etc. 

The Sr. Analyst will report to the CRM Manager and work closely with cross-functional teams and agency partners to own the end-to-end marketing campaign process. The ideal candidate has deep, hands-on expertise in marketing automation strategy and platforms, a passion for content planning and brand storytelling, and a proven track record of optimizing campaigns through rigorous personalization and segmentation strategies.

What You'll Do:

Campaign Strategy & Execution

• Own the end-to-end strategy, development, and execution of day-to-day Email and SMS marketing campaigns, ensuring alignment with brand goals and content calendars across the enterprise branded house.

• Manage campaign build, testing, and deployment using our primary Email Service Provider (ESP), SMS tool, or Marketing Automation Platform (e.g., Salesforce Marketing Cloud, Klaviyo, Attentive, etc.).

• Lead content & creative coordination and briefing, working with creative/content teams and agency partners to develop and design assets, ensuring all communications ladder up to business goals, CRM strategy and brand guidelines.

• Collaborate closely with the CRM Data Analyst to translate advanced customer segments and insights into actionable campaign strategies, ensuring campaigns deliver highly relevant, personalized content across Email and SMS to maximize engagement and conversion.

• Develop and implement landing page strategy & development to ensure a seamless and optimized customer journey from message to conversion.

• Maintain a rigorous quality assurance (QA) process for every campaign, ensuring accuracy in segmentation, personalization, linking, and rendering across all major devices and email clients.

Optimizations & Channel Growth

• Drive A/B testing & optimizations across subject lines, copy, send times, and creative to continuously improve key campaign metrics (open rates, CTRs, conversions).

• Serve as the expert on Email & SMS best practices, including deliverability, sender reputation, inbox placement, and data privacy compliance (CAN-SPAM, GDPR, TCPA).

• Monitor industry trends & insights within the Email and SMS landscape and proactively recommend new technologies, formats, and strategies to maintain channel excellence and engagement.

• Partner closely with the CRM Data Analyst to interpret and report on campaign performance and core KPIs, translating data into actionable insights.

What You Bring:

• Expert proficiency with at least one major Marketing Automation Platform or ESP (e.g., Salesforce Marketing Cloud, Klaviyo).

• Fluency in analyzing and interpreting Email/SMS KPIs: open rates, click-through rates, conversions, unsubscribe rates, etc.

• Strong understanding of HTML and CSS specific to email development and troubleshooting across different clients.

The ideal candidate will have:

• Bachelor's Degree in Marketing or related field

• 3+ years of dedicated, hands-on experience in Email and SMS campaign strategy, management, and execution within a D2C environment.

• Proven ability to manage high-volume, multi-brand campaign calendars with strict attention to detail and tight turnaround times and deadlines.

• Direct experience managing campaigns across multiple sub-brands or business units.

• Demonstrated experience in designing, executing, and analyzing A/B testing methodologies to drive measurable performance lift.

• Deep knowledge of email deliverability factors and adherence to global email/SMS compliance regulations.

• Excellent project management, communication, and cross-functional collaboration skills.

The starting budgeted pay range for this role will generally fall between $77,200.00 - $90,800.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.

Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…

• Our Live Total Health program provides you with options to align to your personal needs.  Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more

• We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future.  Career growth at our company is not always a ladder.  It’s much more like a rock climbing adventure.  Grow through exploration and experiences rather than a predictable linear path.

• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.

• Join a company with a strong belief in giving back to the communities where we live and work.  We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team. 

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.