Senior Analyst, Marketing Analytics

Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.
Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.
This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.

The Senior Analyst, Marketing Analytics supports the firm’s Marketing and Client Development teams by delivering data-driven insights that inform marketing strategy and client development initiatives. This role analyzes marketing performance, client engagement, and campaign effectiveness to support strategic growth across practices and industries.Working closely with Marketing, Client Development, and firm leadership, the Senior Analyst translates complex data into actionable insights that strengthen client relationships, identify growth opportunities, and improve the effectiveness of marketing investments.What You Will Do:

• Develop and maintain dashboards and reporting that track key marketing and client development metrics and proactively identify insights and opportunities to improve marketing performance and client engagement.
• Analyze and evaluate the performance of marketing initiatives across channels, and provide data-driven recommendations to optimize campaigns and inform marketing strategy.
• Leverage CRM and other firm systems to analyze client, prospect, and relationship data, including segmentation and engagement analyses to support targeted marketing and business development strategies.
• Develop and apply analytical frameworks to measure the impact and return on investment of marketing initiatives, client programs, and strategic campaigns.
• Partner with marketing and client development teams to support data-driven decision-making across practices and industries.

Who You Are:

• Experience working with CRM platforms (e.g., Salesforce, Microsoft Dynamics) and marketing technology tools, including email marketing systems, Cvent, Google or Adobe Analytics, and social media platforms.
• Strong analytical and problem-solving skills, with proficiency in data analysis tools (e.g., SQL, Alteryx, Tableau Prep) and the ability to structure complex datasets and translate findings into actionable insights.
• Proficiency with data visualization tools (e.g., Tableau, Power BI) and strong communication skills, with the ability to present analytical findings to non-technical audiences.
• Ability to work effectively in a fast-paced, collaborative environment; experience in agile delivery models is a plus.
• Bachelor’s degree required, preferably in a quantitative discipline such as Computer Science, Statistics, Engineering, Mathematics, Economics, or a related field. Advanced degree or relevant professional or technical certifications are a plus.
• 4–7 years of experience in marketing analytics, business analytics, or data analysis, including experience in marketing, customer, or sales analytics.
• Experience in a law firm or professional services environment preferred.
• This role follows a hybrid work model. Employees are expected to work onsite at our Office Location four (4) days per week

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Benefits and More

At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:

• Health, dental, and vision insurance

• Life and disability insurance

• Retirement & Savings Plan

• Emergency back-up child and adult care

• Paid vacation, sick time off, and holidays

• Professional development and career advancement opportunities

• Employee recognition and reward programs

• Employee wellness and assistance programs

• Employee discounts and perks

 

This position is eligible for overtime: No

The Target Salary Range For This Position Varies By Location And Is Commensurate With Relevant Experience: $100,000.00 - $115,000.00.