The Role
Lead end-to-end post-campaign measurement for CTV advertising, delivering Brand Lift, Incremental Reach, and lower-funnel analyses. Translate complex datasets into clear client-facing insights, manage multiple campaigns, and drive scalable measurement through process improvements and partnerships with product and technical teams.
Summary Generated by Built In
Position Summary...As a Senior Analyst on the Campaign Measurement team, you will execute post-campaign measurement strategy and execution for VIZIO Ads’ General Market business. You’ll be responsible for delivering high‑impact client-facing insights, presenting compelling stories about the value of VIZIO Ads, and supporting revenue growth through scalable, differentiated analytics.
You’ll partner cross‑functionally with Sales, Client Services, Product Management, and external measurement vendors to ensure measurement is both rigorous and repeatable.What you'll do...
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
NEW YORK, New York US-11582 | Los Angeles, California US-11583: The annual salary range for this position is $72,000.00 - $132,000.00
Chicago, Illinois US-10276: The annual salary range for this position is $66,000.00 - $121,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
You’ll partner cross‑functionally with Sales, Client Services, Product Management, and external measurement vendors to ensure measurement is both rigorous and repeatable.What you'll do...
- Create post-campaign measurement outputs, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes.
- Own end‑to‑end execution of measurement workflows, from study setup through presentation.
- Serve as the point of contact for measurement strategy across multiple campaigns.
- Translate complex datasets into clear, compelling narratives for internal stakeholders and external clients.
- Support the scalability of measurement through process improvements, automation, and partnership with technical teams.
- Contribute to the evolution of VIZIO’s first‑party measurement capabilities, including ACR and Incremental Reach reporting.
- Experience in ad measurement, media, media analytics, or marketing analytics
- Strong understanding of CTV, digital advertising, and advertising measurement methodologies.
- Experience working with brand lift studies, reach and frequency, and post‑campaign reporting.
- Ability to synthesize large datasets into concise, actionable insights for clients and executives.
- Proven ability to manage multiple simultaneous initiatives in a fast‑paced, cross‑functional environment.
- Proficiency in SQL, Excel, and/or Python a plus.
- Excellent communication skills, with comfort presenting to sales teams and external clients.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
NEW YORK, New York US-11582 | Los Angeles, California US-11583: The annual salary range for this position is $72,000.00 - $132,000.00
Chicago, Illinois US-10276: The annual salary range for this position is $66,000.00 - $121,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Business, Analytics, Statistics, or related field OR 2 years’ experience in data analytics, project management, business, or relevant area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Analytics - Big Data, Data Analysis and Insights, Statistical Programming LanguagePrimary Location...350 5TH AVE, STE 4800 NEW YORK, NY 10118-4801, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Skills Required
- Bachelor's degree in Business, Analytics, Statistics, or related field OR 2 years' experience in data analytics, project management, business, or relevant area
- Experience in ad measurement, media, media analytics, or marketing analytics
- Strong understanding of CTV, digital advertising, and advertising measurement methodologies
- Experience working with brand lift studies, reach and frequency, and post-campaign reporting
- Ability to synthesize large datasets into concise, actionable insights for clients and executives
- Proven ability to manage multiple simultaneous initiatives in a fast-paced, cross-functional environment
- Excellent communication skills, with comfort presenting to sales teams and external clients
- Proficiency in SQL, Excel, and/or Python
- Experience with ACR and incremental reach reporting or first-party measurement capabilities
- Analytics experience with Big Data, Data Analysis and Insights, or Statistical Programming Languages
Walmart Global Tech Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Walmart Global Tech and has not been reviewed or approved by Walmart Global Tech.
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Strong & Reliable Incentives — Compensation packages typically include base pay, performance bonuses, and stock awards, with access to an employee stock purchase plan. Feedback suggests annual bonus structures and stock grants are a consistent part of total compensation in many roles.
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Retirement Support — Retirement offerings include a company 401(k) match and stock purchase options that support long‑term savings. Feedback suggests these programs are a notable strength within the overall package.
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Parental & Family Support — Family benefits feature paid parental leave and adoption assistance, alongside tax‑advantaged accounts for healthcare spending. Feedback suggests these supports contribute meaningfully to perceived total rewards value.
Walmart Global Tech Insights
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The Company
What We Do
Walmart has a long history of transforming retail and using technology to deliver innovations that improve how the world shops and empower our 2.2 million associates. It began with Sam Walton and continues today with Global Tech associates working together to power Walmart and lead the next retail disruption. We’re a high-performing, primarily virtual workforce that is human-led and tech-empowered. Our world-class software engineers, data scientists and engineers, cybersecurity professionals, product managers and business service professionals work with top talent on cutting-edge technologies that create unique and innovative experiences for our associates, customers and members across Walmart, Sam’s Club and Walmart International. At Walmart Global Tech, one line of code or bold idea can make life easier for hundreds of millions of people – talk about epic impact at a global scale.
