Senior Analyst-BI

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary & Impact
In this role, you will be responsible for measurement planning, weekly reporting, media and creative testing/analysis, and competitive research and analysis.
Skills and Experience

• Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules
• Deliver projects while communicating project progress, issues, and deliverables to manager and director
• Conduct client calls and bring in extended team members when necessary 
• Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client’s business objectives
• Develop creative and media strategies in collaboration with other departments
• Develop measurement plans and reports that are relevant to the client’s business and their creative/media testing
• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, OR related field; or equivalent professional work experience
• 2+ years of relevant work experience with Adobe Analytics, Google Analytics, and/or other web analytics tools Data Visualization experience (Tableau, Power BI, Domo)
• Knowledge of media industry research tools, including MRI, Media Metrix, and Nielsen Strong understanding of metrics, including Media and Quantitative business measures
• Advanced Excel skills and understanding of Microsoft Access and databases R, SAS, and SQL experience a plus

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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