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Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
THE TEAM
Within our Optimization and Innovation team, you will be a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.
THE ROLE
As a Senior Analyst within our Optimization & Innovation team, you will oversee strategy and day-to-day implementation across the Amazon Sponsored Ads Program, leading project management and many aspects of program management and innovation. You will use data-driven insights, Kepler’s unique best practices, and your own creativity to design, launch, and optimize digital marketing campaigns. You’ll need outstanding problem-solving skills, strong technical aptitude, an instinct to use data, and great communication skills to excel.
The role offers opportunities to expand beyond day-to-day campaign management to materially impact business operations, gain exposure to P&L management, forecasting, and business development - particularly on the Amazon unit.
What You Will Do:
- Manage day-to-day operations of complex 145+ client Amazon programs through effective delegation and process innovation/enforcement
- Act as a point of contact for Amazon program leads across Amazon Sponsored Ads and support across our Amazon DSP efforts
- Refine your expertise in leveraging other digital media channels for maximum impact – while focusing on Amazon Advertising, there will be exposure to social (Facebook, Twitter), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, Digital Out of Home/DOOH, etc), (SEM/PPC: Google, Bing, etc)
- Partner with clients to understand their business goals, marketing objectives, and competitive constraints
- Work closely with various client and internal teams to design and execute sophisticated programs that deliver breakthrough client results
- Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
- Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis
Desired Skills and Experience:
- 1-2+ years of experience with Amazon Search Advertising is required
- Knowledge of the Amazon Advertising ecosystem, including Sponsored Products, Sponsored Brands, and Sponsored Display
- Preferred experience with client and account management
- Experience with people management
- Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
- Excellent communication and presentation skills with strong ability to create and build relationships
- Ability to self-manage, juggle multiple priorities, and pay close attention to details
- Ability to contribute to fast-paced, entrepreneurial, team-based environment
Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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Top Skills
What We Do
Kepler provides digital and database services to Fortune 500 clients in the financial services, retail, healthcare and other industries. Our core services revolve around helping clients use data to power more dynamic and personalized marketing - including programmatic media services, CRM strategy, and management and marketing systems integration. Utilizing our proprietary Kepler Intelligence Platform™, we actively manage client programs in over two dozen countries worldwide.
