The Role
Partner with Product and Marketing to drive analytics strategy: design and analyze A/B tests, build predictive models, transform large datasets with SQL and Python/R, integrate generative AI to accelerate workflows, create automated dashboards, translate insights for stakeholders, and mentor junior analysts.
Summary Generated by Built In
About the Role
In this role, you will combine advanced analytical techniques with strong business and product acumen to drive better decisions and outcomes for FreshBooks. You will help advance the capability and maturity of our team, driving the evolution from descriptive reporting to predictive and prescriptive analytics.
As a Senior Analyst, you will act as a strategic partner to our Product and Marketing teams. You will champion a culture of rigorous experimentation, apply advanced data modeling, and leverage modern AI tools to uncover insights that shape our growth strategies and product roadmap.
What You'll Do
- Use data to help the product and marketing teams develop strategic priorities, focusing on core SaaS metrics (e.g., MRR, LTV, CAC, Churn, Retention, and Product-Led Growth signals).
- Lead end-to-end A/B and multivariate testing strategies. Work with the business to define hypotheses, design rigorous experiments, and analyze results to optimize the customer journey.
- Utilize AI tools (e.g., Claude Code, Codex, etc.) to accelerate your workflow, whether it’s automating complex SQL queries, generating boilerplate Python/R scripts, or synthesizing large datasets into actionable summaries.
- Use your expert SQL skills to perform complex joins, filter, clean, and transform data from multiple sources to build robust datasets.
- Apply statistical techniques and predictive modeling to understand customer behavior, forecast trends, and derive actionable insights into new feature launches and platform usage.
- Interpret and communicate complex quantitative findings clearly and accurately to non-technical stakeholders, translating data into strategic recommendations.
- Create and maintain automated dashboards to report on core performance metrics and product health.
- Partner with cross-functional teams to establish strategic goals, signals, and metrics to deeply understand and drive overall business performance.
- Consult directly with internal stakeholders to gather requirements, scope projects, ensure data accuracy, and deliver high-quality analytical solutions.
- Other duties as may be assigned
What You'll Bring
- Extensive experience and advanced proficiency in SQL and Python/R, capable of writing highly optimized, complex queries and scripts.
- Hands-on experience integrating generative AI (like Claude Code) into your daily analytics workflow for code generation, data formatting, and rapid problem-solving.
- Deep understanding of experimental design, statistical significance, sample size requirements, and the analysis of A/B tests to confidently guide product decisions.
- 5+ years in data analytics or business intelligence, with a strong preference for experience in B2B SaaS.
- Proficiency in using tools like Looker, Tableau, Power BI, or similar to create compelling, insightful dashboards that drive action.
- Demonstrated ability to handle large datasets, build predictive machine learning models, and perform advanced exploratory data analysis.
- Familiarity with tools like Google Analytics, Pendo, or Mixpanel to analyze user flows and feature adoption.
- The ability to distill complex analytical concepts into clear, concise, and persuasive narratives for leadership and cross-functional teams.
- A systematic approach to complex business problems, ensuring analytical efforts are always tied to measurable business value and objectives.
- Proven ability to manage competing priorities, lead analytical projects, and foster a culture of continuous learning by mentoring junior analysts.
#LI-SR1 #LI-REMOTE
At FreshBooks, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
The total compensation for this role ranges from CA$82,000 - CA$102,000 per year, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks' comprehensive benefits program, detailed below.
NOTE: This posting is reflective of an existing vacancy at FreshBooks.
Perks and BenefitsWe understand that you'll weigh many factors when deciding if FreshBooks is the right next step in your career. Here are some of our offerings for our employees (we call ourselves ✨ FreshBookers✨) to support their growth:
- 🩺 Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
- 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
- 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
- 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
- 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.
You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: At FreshBooks, we believe that small business owners are the backbone of the economy, yet they are often the most underserved when it comes to technology. For over 20 years, we’ve been on a mission to support owners, from the scrappy solopreneur with a big dream to the growing business with employees to manage.
Our leading platform is more than just business software; it’s an all-in-one financial toolkit that automates invoicing, expenses, payments and payroll, allowing our customers to spend less time on paperwork and more time doing the work they love.
We believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments - remote, hybrid, and in-office - all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners worldwide.
Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career. FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [email protected].
Skills Required
- Advanced proficiency in SQL
- Advanced proficiency in Python or R
- Hands-on experience integrating generative AI (e.g., Claude Code, Codex) into analytics workflows
- Deep understanding of experimental design, statistical significance, sample size, and A/B test analysis
- 5+ years in data analytics or business intelligence
- Experience in B2B SaaS (preferred)
- Proficiency with BI tools such as Looker, Tableau, or Power BI
- Ability to build predictive machine learning models and perform advanced exploratory data analysis
- Familiarity with Google Analytics, Pendo, or Mixpanel
- Ability to create and maintain automated dashboards reporting core metrics
- Strong communication skills to translate complex analyses for non-technical stakeholders
- Proven ability to manage competing priorities, lead analytical projects, and mentor junior analysts
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The Company
What We Do
FreshBooks integrates with over 100 great apps to streamline your business, help you connect with your team and clients, and better understand your business.
