Senior Analyst, Advanced Analytics

Who We Are 

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.  
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

 
Job Summary 
The main responsibility of the Senior Analyst, Advanced Analytics is to apply sophisticated modeling and other advanced analytic techniques to help guide our clients’ media spending plans and make their investments more efficient. This position will also be charged with designing/developing fixes to analytic processes so as to maintain a steady workflow. In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties, which includes the clients, internal stakeholders (e.g. Brand and Activation), 3rd-party vendors, external clients and operational areas within Horizon.  

We are looking for someone who is intellectually curious, with the drive and experience to identify, frame and solve business problems. They must be a critical thinker who can provide creative strategic solutions and who can follow-through with flawless execution. Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic innovations.  

The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever-evolving real-time problem sets. Above all, the Senior Analyst in Advanced Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have huge impact on the business. 

Much of this position’s time will be devoted to analytics for a key major client vertical. They will be charged with aiding in the development of unique analyses and applications targeted against that part of our business. The other half of time will be devoted to direct client analytics, requiring a diverse set of problem-solving capabilities. 
 

What You’ll Do 
70% – Development and Enhancement of data and analytics capabilities: 

• Assist in statistical modeling and analytic efforts to provide insights into media planning and buying. 

• Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure. 

• Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace. 

• Use automation and technology to increase efficiency and to provide the infrastructure to scale. 

• Bring an “outside in perspective” to analytic development; explore, identify and assess external best practices - and translate to the relevant application internally. 

30% – Cultivating and maintaining effective working relationships – internally and externally: 

• Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon. 

• Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas. 

• Extensive brand team and client interaction and day-to-day management. 

Who You Are  
Excellent problem solving skills and a dogged determination to work an issue through to its satisfying conclusion are both a must. 

Analytical mindset with knowledge and passion for media, data and technology. 

Ability to generate clear, concise and comprehensive analyses that tell the story behind the data. 

Business acumen – understands the strategic levers of the business and how analytics is a catalyst for decision making. 

Demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions. 

Persistence: Demonstrate tenacity and willingness to go the distance to get new things done.  

Comfortable in dealing with ambiguity and managing change, plus the capacity to move through road-blocks with enthusiasm and alacrity.  

Creative thinker that is willing to challenge the norm to improve analytic processes. 

Collaborative, can-do attitude a must. 

Pragmatic – seeks and develops solutions understanding and communicating the relevance to others. 

Ability to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot. 

Proven effectiveness in managing business relationships. 

Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously. 

Deep expertise in advertising platforms and/or the ad tech industry preferred. 

Preferred Skills & Experience  
Bachelor’s degree required plus 1-2 years of industry experience; Master’s degree preferred plus 0-2 years. 

• Experience in the Advanced Analytics realm, preferably in media, marekting or an adjacent field.  

• Advanced statistical modeling experience (e.g. regression modeling/predictive modeling/inferential statistics) required,  

• Specific marketing response modeling expertise such as MMM, a plus. 

• Cross functional skills – can explore business view and work with them to develop mutually owned solution; 

• Can solve problems in complex situations using creative and conceptual reasoning. 

• Strong verbal communication skills, extremely well-organized. 

• Proactive individual with strong problem-solving skills and an entrepreneurial spirit. 

• Hands on programming/scripting experience (R, Python, SQL) required. 

• Exposure to large data sets (“big data”) and analysis thereof, a major plus. 

Certificates, Licenses and Registrations  
N/A 

 
Physical Activity and Work Environment 

N/A