Senior Analyst, Ad Monetization

Posted 3 Days Ago
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Barcelona, Cataluña, ESP
In-Office
Senior level
Gaming • Mobile
Scopely is a global interactive entertainment and mobile-first video game company.
The Role
Analyze ad performance, player behavior, monetization trends, and KPIs to identify optimization opportunities. Design and interpret A/B tests, build dashboards, support forecasting, and translate insights into product and revenue improvements. Collaborate with Product, Engineering, Finance, and other stakeholders on advertising solutions, data consistency, and strategic decision-making. Communicate findings clearly through evidence-based recommendations.
Summary Generated by Built In

Scopely is looking for a Senior Analyst, Ad Monetization, to join our Global Advertising team in Barcelona, Spain, on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people worldwide daily.

The Advertising team oversees our games' overall ads operations, strategy, and product offerings. The team collaborates with our product, sales, marketing, and other teams to help improve campaign strategy, execution, and analysis.

What You Will Do
  • analyze ad performance and player behavior to identify opportunities for optimization and strategic improvements
  • conduct deep-dive investigations into ad monetization trends and KPIs, turning data into actionable insights that influence product and revenue strategy
  • design, monitor, and interpret A/B tests and experiments to evaluate new ad features or monetization approaches
  • collaborate with Product Managers and Engineers to translate analytical findings into product improvements and innovative ad experiences
  • exhibit sound ad product judgment, advise on industry-standard processes, and present clear, measurable objectives that will lead to achieving our business goals
  • build and maintain dashboards that help stakeholders track performance and guide decision-making
  • partner with Finance and Product teams to ensure forecast accuracy and data consistency across systems
  • partner with our Product Development team to build innovative advertising solutions that enhance the ads user experience and engagement rate
  • communicate results clearly to both technical and non-technical stakeholders, influencing decision-making through structured storytelling and data-evidence-based recommendations
What We're Looking For
  • 5+ years of experience in data analysis or ad monetization, ideally in the gaming or mobile app ecosystem
  • solid technical foundation: proficient in SQL and comfortable working with data models and visualization tools (Looker, Tableau, or similar)
  • understanding how advertising metrics relate to player experience, revenue, and business growth
  • excellent analytical and problem-solving skills, with a track record of using data to drive meaningful outcomes
  • clear communication skills to translate complex data into actionable insights for diverse stakeholders
  • understanding of ad tech and monetization mechanics (mediation, programmatic, rewarded video, SSPs/DSPs)
  • knowledge of A/B testing, experimentation design, and statistical concepts
  • experience in the games industry, or interest in video/mobile games, and the evolving in-game advertising field, is a plus but not required

Please ensure that the résumé/CV you attach is written in English.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure! 


About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. 

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [email protected]. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

Skills Required

  • 5+ years of experience in data analysis or ad monetization
  • Proficiency in SQL
  • Experience working with data models and visualization tools such as Looker or Tableau
  • Understanding of advertising metrics and their relationship to player experience, revenue, and business growth
  • Strong analytical and problem-solving skills with demonstrated data-driven outcomes
  • Clear communication skills for translating complex data into actionable insights
  • Understanding of ad technology and monetization mechanics, including mediation, programmatic advertising, rewarded video, SSPs, and DSPs
  • Knowledge of A/B testing, experimentation design, and statistical concepts
  • Experience in the games industry or interest in video/mobile games and in-game advertising
  • English-language resume or CV

Scopely Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Scopely and has not been reviewed or approved by Scopely.

  • Healthcare Strength — Health coverage is described as robust, with employer-verified medical, dental, vision, and mental health benefits and consistently positive mentions for core insurance. This area stands out as a dependable element of the package.
  • Leave & Time Off Breadth — Unlimited PTO, company-designated “free days,” and paid holidays are widely cited and employer-verified in recent listings. The breadth of formal time-off options is positioned as a key advantage.
  • Equity Value & Accessibility — Equity and bonus eligibility are highlighted across current job posts, and external recognition has repeatedly called out strong compensation and perks. Equity and stock programs provide meaningful upside for many roles, particularly in tech and product.

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The Company
HQ: Los Angeles, CA
2,669 Employees
Year Founded: 2011

What We Do

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences based on both original and licensed IP, including “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “Scrabble® GO,” “WWE Champions," “Yahtzee® With Buddies,” and "Stumble Guys," among others. Scopely creates, publishes and live-operates immersive games that empower a directed-by-consumer™ experience. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the mobile games industry. Recognized multiple times as one of Fast Company’s "World’s Most Innovative Companies" and Built In's "Best Places to Work," Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years. Scopely has global operations in Bangalore, Barcelona, Boulder, Dublin, London, Los Angeles, Sevilla, Shanghai, Singapore, Seoul, Tel Aviv, Tokyo and more! Scopely is home to many internal game development teams, or Scopely Studios, including: Boundless Entertainment, DIGIT, Genjoy, Hijump, Omnidrone and Parallel, among others, with additional studio partners in seven countries across four continents. For more information, visit scopely.com.

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