Senior Analyst, Activation (Amazon Ads)

Posted 18 Days Ago
Be an Early Applicant
Baltimore, MD, USA
In-Office
74K-85K Annually
Senior level
Agency
The Role
Manage and optimize retail media campaigns across Amazon and emerging platforms such as Walmart Connect, Target Roundel, and Criteo. Develop campaign strategies, testing frameworks, and optimization approaches; analyze performance data; collaborate with analytics and client solutions teams; translate client goals into platform strategies; and share retail media best practices across teams.
Summary Generated by Built In
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
 
Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.
  • We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 
  • We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 
  • We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. 

THE TEAM

Kepler’s Activation team is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends.  

This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.


THE ROLE

As a Senior Analyst on our Activation team, you will leverage data-driven insights, innovative best practices, and creativity to design, launch, and optimize retail media campaigns across Amazon, with exposure to Walmart, Target, Criteo, among other emerging retail platforms. In this role, you will deliver excellence, push platform innovation, and drive meaningful business outcomes for clients.


What You Will Do:

  • Manage campaign strategy and execution across Amazon Sponsored Ads, Amazon DSP, with exposure to Walmart Connect, and Target Roundel
  • Utilize and activate in Criteo for campaigns across supported retailers
  • Contribute to campaign design, testing frameworks, and innovation opportunities
  • Collaborate with the Media Analytics team to support reporting, deep-dive analyses, and actionable insights
  • Partner with the broader Client Solutions team to understand client goals, translate them into platform strategies, and communicate powerful insights
  • Codify and share best practices, retail media POVs, and optimization frameworks across teams

Desired Skills and Experience:

  • 1–3 years of experience in retail media, including hands-on execution in Amazon Sponsored Ads and/or DSP; experience with Walmart Connect and/or Target Roundel is preferred but not required
  • Experience managing large product catalogs (ASIN or item-level management)
  • Familiarity with Pacvue, Skai, or similar tools is a plus
  • Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
  • Proven ability to think creatively about challenging analytic problems
  • Dynamic communication & presentation skills
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment           

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:        

  • Base Salary: $73,500 - $85,000

Benefits:

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • 401k Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
  • Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

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Skills Required

  • 1-3 years of experience in retail media
  • Hands-on execution experience with Amazon Sponsored Ads and/or Amazon DSP
  • Experience with Walmart Connect and/or Target Roundel
  • Experience managing large product catalogs, including ASIN or item-level management
  • Familiarity with Pacvue, Skai, or similar tools
  • Strong analytical skills and comfort with Microsoft Excel and data analysis
  • Ability to think creatively about challenging analytic problems
  • Dynamic communication and presentation skills
  • Ability to self-manage and juggle multiple priorities
  • Strong attention to detail
  • Ability to work in a fast-paced, entrepreneurial, innovative, collaborative, team-based environment

Kepler Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kepler Group and has not been reviewed or approved by Kepler Group.

  • Fair & Transparent Compensation — Fairness is supported by a clearly described approach using defined salary bands, annual/merit-based increases, and market adjustments. Transparency appears to improve predictability around how pay is set and adjusted over time.
  • Pay Growth & Progression — Pay increases are described as occurring through annual and merit cycles, with market adjustments used when benchmarks change. One-off agency-wide pay increases have also occurred when compensation was perceived as lagging.
  • Leave & Time Off Breadth — Time off is positioned as generous, with minimum days enforced and additional wellness time described. Unlimited PTO and seasonal perks like summer Fridays are also part of the time-off experience for some.

Kepler Group Insights

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The Company
HQ: New York, NY
554 Employees
Year Founded: 2012

What We Do

Kepler provides digital and database services to Fortune 500 clients in the financial services, retail, healthcare and other industries. Our core services revolve around helping clients use data to power more dynamic and personalized marketing - including programmatic media services, CRM strategy, and management and marketing systems integration. Utilizing our proprietary Kepler Intelligence Platform™, we actively manage client programs in over two dozen countries worldwide.

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