Senior Analyst-AA

About WPP Media 

About the role & team

Essence is seeking a Senior Analytics Executive to join our growing Analytics & Insights team, reporting into the Analytics Manager. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.

You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards.

We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.

• You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
• Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies
• At least 2 years of experience in analytics, measurement, data science, or a related field
• Well developed problem-solving skills and the ability to think critically and creatively
• Strong communication skills, with the ability to engage both technical and non-technical audiences
• Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Wrike/Asana
• Demonstrable experience at presenting data in a visually engaging and insightful manner
• Independently analyse complex data sets to uncover deep, actionable insights that directly inform future campaign strategies. You will proactively articulate these insights and provide strategic recommendations to teams.
• Proactively identify and take ownership of analytical tasks and investigations, ensuring critical work is always moved forward and addressed efficiently with internal teams.

Nice to haves:

• Familiarity R, Python and SQL , including use of packages such as pandas, numpy, scipy & matplotlib
• Knowledge of market research methodologies
• Experience with cloud technologies, such as BigQuery, GCP & AWS
• Experience working with predictive models and data sources via APIs
• Speaking any European languages

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.