About Us:
Channel Bakers is a data-driven eCommerce agency specializing in driving sales and brand growth. We help brands unlock their full potential on Amazon and other major platforms by crafting compelling narratives, optimizing product visibility, and leveraging advanced analytics. Our expertise lies in understanding the complex retail landscape and developing tailored strategies that resonate with consumers. With a focus on expanding market share rather than simply shifting it, we deliver measurable results and long-term success for our clients.
By combining creative storytelling with data-driven insights, we create impactful campaigns that drive brand awareness and conversions. Our team of experts is dedicated to staying ahead of industry trends and providing exceptional service to our clients.
Position Purpose:
Senior Account Managers at Channel Bakers are the beating hearts of our account teams. You are the glue that holds everything together as you oversee the day to day running of client accounts and ensure that all strategy is executed on time and to budget.
You lead the team of Associate Account Managers within your Account Management ‘Pod’ and are responsible for their daily supervision, development and overseeing their workflow. You are good at establishing clear directions, laying out work plans in a clear and organized manner and maintaining two-way dialogue with others on work and results.
You are a strong and effective communicator, taking the lead on day-to-day client interactions and seamlessly sharing information and data to the Account Executive, Account Managers and Advertising Specialists. You use your language skills and market expertise to support our clients in many ways. You are often brought in to support some of the initial business development conversations. With acute attention to detail, you oversee, and track budget pacing, customer deliverables and take any ad hoc client requests in your stride. You are a guru on all things related to Search Strategy and Demand Side Platform (DSP) and utilize this knowledge to leverage optimum campaign outputs for our clients.
As the right hand to the Account Executive, you support them with strategic client communication, quarterly business reviews, presentations and developing media plans. Supporting the Associate Account Managers and Advertising Specialists, you ensure that they are set up for success with all their daily tasks which include building & optimizing campaigns, keyword development and developing Calls to Action.
Role and Responsibilities
- Communicate regularly with clients via calls, email and in meetings to update on campaigns and discuss campaign actions and activities.
- Supervising your team of Associate Account Managers ensuring all of their needs are met and supporting their ongoing development
- Oversee budget pacing & management, launching campaigns, strategic and tactical optimization, and all DSP activity
- Prepare advertising reports, interpret data and insight development
- Carry out brand and product research as requiredDevelop and present media plans to clients
- Prepare and present client quarterly business reviews with strategic recommendations for growth
- Support the Account Executive with client statement of works (SOW) and Master Service Agreements (MSA) renewals
- Participate in Beta Programs where applicable Support the Account Executive with Creative pitches as requiredIdentify opportunities to scale brands across multiple platforms and services
- Support the Strategic Account Director or Account Executive with strategic client needs.
- Train clients on transitional engagements with DSPAd hoc client requests as required
- Support Associate Account Managers to ensure their tasks are completed accurately and on time.
- Communicate and collaborate cross-functionally within Channel Bakers and with other key stakeholders
Qualifications and Requirements
- Minimum 5+ years of Marketing or Advertising account management experience in a fast moving, client facing environment
- Must have experience of Amazon Advertising (PPC, Streaming, Display) and exposure to their Demand Side Platform (DSP)
- Degree in Public Relations, Marketing, Advertising, Business or Communications preferred or work-experience equivalent
- Business fluency in 2+ market relevant languages (including English)
- Experience of working within a high performing team
- Strong analytical and qualitative skills - numbers don't scare you!
- Proficient user of standard office software (MS Office etc.). Intermediate or advanced excel skills essential
- Proven ability to cultivate and foster new relationships and deepen existing ones
- Proven track history of driving your own professional and personal development
Top Skills
What We Do
Channel Bakers is an Advertising and Marketing Agency that specializes in helping Brands develop Full-Funnel Advertising Strategies leveraging Data to grow sales within specific shopping channels. Our team's background has over 100 years combined experience in developing the Retail and Digital Shelf sales channels in the Outdoors, Apparel, CPG, and Consumer Electronics industries.
We believe that through effective Advertising, brands, together with the retailer, can target specific consumer audiences within the retailer and educate them on their products. In doing so they can create new customers for themselves as well as their retailer partner.
Whether you're looking for help with Amazon's Paid Search Platform or their Retail Merchandising Programs, Retail POP Displays, Internet Retail Merchandising strategies on how to grow your market share within your accounts, or just need help developing your Brand Marketing, Channel Bakers can help.
