Following our recent achievement of obtaining official YouTube partner sales status, we are creating two Senior Agency Partners to help scale our commercial offering across YouTube video sales.
The Video Sales Snr Agency Partner will own revenue delivery across a defined patch of agencies, driving sales of YouTube inventory across Global’s owned and partner channels.
The role is responsible for building strong agency relationships, identifying commercial opportunities, and delivering campaigns aligned to client objectives.
Working closely with the Video Sales, Director, the Snr Agency Partner will contribute insights from the market to support the go-to-market strategy and sales positioning, while playing a key role in scaling this growing revenue stream.
Key ResponsibilitiesDrive commercial revenue across video: Deliver revenue targets through the sale of YouTube podcast video inventory across a defined patch of agencies.
Lead agency and client sales: Work with your line manager to build a strong pipeline of sales, positioning our YouTube and video podcast output as premium, brand-sale environments as an effective media channel for campaign objectives.
Optimise delivery and commercial performance: Work closely with inventory, planning and delivery teams to ensure campaigns are executed to a high standard.
Win high-value partnerships: Work closely with partnerships counterparts to drive inclusion of YouTube spot sales into partnership proposals.
Upskilling: Be the YouTube and video expert, ensuring your agency sales counterparts are up-to-speed on the video landscape and opportunities in this area.
What You’ll Love About This Role
Think Big: Every day is an opportunity to push boundaries, working across departments to bring fresh ideas to life.
Own It: Take charge of your sales patch from start to finish, delivering standout campaigns across YouTube inventory.
Keep it Simple: Break down complex concepts into clear, engaging, and easily digestible sales narratives for both internal and external teams.
Better Together: Collaborate with sales support and partnership teams to ensure YouTube spot sales are top of mind.
What Success Looks Like
In your first few months, you’ll have:
Worked with the Video Sales, Commercial Account Director to build a strong pipeline of qualified sales, with consistent weekly outreach and meetings.
Demonstrated a clear understanding of the YouTube sales proposition, formats and targeting capabilities with the ability to translate into agency and advertising campaign objectives.
Established relationships with key agency planners and buyers to position YouTube inventory effectively vs competitors.
Accurately forecasted revenue and worked with your line manager to maintain CRM hygiene.
Collaborated across operational functions to ensure campaigns are delivered and proactively troubleshoot when they are not.
Sales & Closing Ability: Proven track record of pitching and closing to deliver against revenue targets.
YouTube & Digital Video Expertise: Strong understanding of YouTube ad formats, audience targeting and the broader digital video ecosystem.
Client Relationship Management: Ability to build and grow trusted relationships with agencies and advertisers.
Storytelling & Presentation Skills: Confident in pitching ideas and presenting to customers.
Pipeline & Forecast Management: Organised and disciplined in managing pipeline and forecasting accurately.
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What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
