Senior Affiliate Marketing Manager

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.
We are seeking a Senior Affiliate Marketing Manager to lead the development and execution of our growth strategy, with a primary focus on managing our affiliate program. This role will be responsible for driving a key growth channel for our product-led initiatives, with the potential to expand into partner and promotional strategies to further accelerate growth.

About the role 

• Location: Remote-first (Mexico)
• Full-time
• Reporting to the Director of Growth Marketing

As a Senior Affiliate Marketing Manager, you’ll … 

• Develop a strategy for igniting sustained, efficient growth from our affiliate program, building on historical learnings and industry trends.
• Manage the execution of affiliate marketing, including offer creation, affiliate relations, fraud mitigation, and financial stewardship.
• Develop a testing plan to drive incremental revenue, backed by foundational opportunity sizing modeling and analysis techniques.
• Evaluate program LTV, ROI, and incrementality, collaborating with Finance partners.
• Provide program recaps, insights, and forward-looking strategies to marketing leadership.
• Collaborate with internal teams to create scaled processes that drive operational efficiencies.
• Collaborate with partnerships marketing team to optimize partner growth initiatives and test promotional strategies.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

You’ll thrive as a Senior Affiliate Marketing Manager if you:

• 5-7 years of professional experience in marketing, partnerships, or similar field
• Have experience managing, optimizing, and launching growth marketing campaigns, acquiring customers using CPC, CPA, or CPL models.
• Are innately curious- you scrutinize results and wonder what could be tested.
• Think big and long-term, with the ability to prioritize initiatives by expected impact, creating annual and quarterly roadmaps.
• Are familiar with data analysis and basic experimentation techniques, with proficiency in tools such as Google Sheets and Tableau.
• Have experience evaluating and testing creative and messaging, understanding what drives user action.
• Are PLG-savvy, able to grasp business models, customer journeys, and conversion pathways.
• Can develop strong internal and external relationships, with a focus on effective collaboration and communication.
• Have strong attention to detail and organization with the ability to manage complex projects.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & Wellness

Webflow has partnered with Remote.com to select and offer competitive country-specific benefits packages. Due to varying local packages and requirements, benefits globally do not necessarily mirror one another, but Webflow follows the practice of selecting premium benefits and covering the cost of team members and their dependent deduction costs. Perks and incentives are offered to benefits-eligible team members and any differences would occur if there are country-specific or compliance-related regulations..

Be you, with us

At Webflow, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, Twitter, and/or Glassdoor. 

Please note:

To join Webflow, you'll need valid work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

Protecting your privacy and the security of your data is a longstanding top priority for Webflow. Please consult our Applicant Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.