Senior Advisor - Social Media (Temporary 12 months)

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
 

About the role

A diverse and rewarding role where you can create and deploy innovative content and social strategies, surrounded by highly talented people, in an environment offering growth opportunities. As a Senior Social Media Advisor , you play a crucial role in positioning our brand on social media to generate interest and engagement.

What you'll do here:

• Develop and implement a multi-platform social media strategy aligned with the business and marketing objectives of each market.

• Adapt content for each platform (Meta, YouTube, TikTok, Reddit, Twitch, etc.) while ensuring consistency with the brand.

• Stay at the forefront of social media trends, emerging platforms, and industry best practices.

• Create, curate, and oversee engaging and high-quality multimedia content.

• Ensure content complies with market, product, and brand guidelines.

• Manage the social media editorial calendar, ensuring timely execution of campaigns and content updates.

• Guide internal and external stakeholders to maximize social media initiatives and ensure message and brand consistency.

• Use analytics tools to monitor campaign performance, extract insights, and adjust strategies to optimize engagement and highlight return on investment.

What you bring to the table:

• Ability to align social media strategies with the priorities and business objectives of a large company while remaining agile, impactful, and relevant to audiences, adapting to evolving social media trends and best practices.

• Industry expertise: a minimum of six years of proven experience in managing social media for large accounts or companies.

• Excellent judgment, ability to assess brand safety and sensitive issues, and to translate business priorities into engaging, platform-appropriate content that captures the target audience's interest.

• Creative and strategic thinking: ability to combine creativity with data-driven decision making.

• Analytical skills: data-driven, ability to use data and tools to evaluate performance metrics, generate reports, and inform strategic decisions.

• Innovation: ability to experiment with new content formats, storytelling techniques, and experiences.

• Strong understanding of visual storytelling and ability to collaborate effectively with designers and video and content creators to produce high-quality multimedia resources in line with best practices.

• Multichannel proficiency: proven ability to manage and create content on various social media platforms, adapting strategies to fit the audience and best practices of each channel.

• Collaboration experience: proven ability to collaborate with internal stakeholders and external partners to drive social media initiatives, and train internal teams on best practices.

• Tools: proficiency with social media tracking and reporting tools and the Microsoft Office suite.

• Bilingual (French and English) - Must regularly interact with an English-speaking clientele and colleagues across the country.

• No Canadian work experience is required, but you must be eligible to work in Canada.

You are:

• Creative, analytical, curious, and ingenious.

• A team player capable of sharing and receiving constructive feedback.

• Excellent at explaining your ideas to different stakeholders.

• Deeply passionate about social media, storytelling, and design.

• Organized, meticulous, autonomous, and proactive.

#LI-Hybrid

What we offer
 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team:

• Inspiring leaders and colleagues who will lift you up and help you grow

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.