Senior Advisor, Marketing & Communication Planning

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3 Locations
In-Office
Fintech • Payments • Financial Services
The Role

Temporary position for 12 months.

As a Senior Advisor, Marketing & Communication Planning, you will develop measurable marketing and communication plans that align to business objectives, incorporate industry innovation, and leverage appropriate channels (digital and traditional). Implement an integrated strategic marketing and communications plan to advance brand awareness and help achieve other business and client objectives. Support brand consistency and build brand awareness through campaigns and brand validation. Coordination is critical, so you frequently interact with stakeholders working in many other fields. Interpersonal savvy is therefore essential. You serve as a subject matter expert understanding the organization and La Personnelle line of business. You serve as specialist advisor and subject matter expert, as well as resource person and coach for decision-making bodies. More specifically, you will be required to:

  • Contribute to the planning and design of marketing and content strategy, as well as its production and execution. 

  • Manage the development, production, and distribution of promotional and related materials. 

  • Analyze marketing and communication programs and make recommendations to adjust strategy and tactics for increased effectiveness. 

  • Lead marketing communication planning, initiatives, and activities that have significant impacts on the organization. 

  • Advise your clients and partners to help them ensure the positioning, planning, development, execution, and follow-up of strategic initiatives from start to finish. Optimize sector profitability and business development. 

  • Identify important issues, analyze them, find solutions, and make recommendations to decision-making bodies. 

  • Represent your unit before decision-making bodies. 

What we offer*

  • Competitive salary and annual bonus

  • 4 weeks of flexible vacation starting in the first year

  • Defined benefit pension plan that provides predictable, stable income throughout retirement

  • Group insurance including telemedicine

  • Reimbursement of health and wellness expenses and telework equipment

Benefits apply based on eligibility criteria.

What you bring to the table

  • Bachelor's degree in an appropriate discipline. 

  • A minimum of six years of relevant experience. 

  • Please note that other combinations of training and relevant experience may be considered

  • Intermediate experience in marketing automation

  • Strong communication skills in both French and English, both oral and written due to the nature of the duties or work tools or because the position involves interactions with english-speaking partners, members and/or clients 

Collaborates, Communicates effectively, Interpersonal Savvy, Strategic mindset

#LI-Hybrid

Trade Union (If applicable)

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

Job Family

Marketing (FG)

Unposting Date

2025-06-3

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The Company
Calgary, AB
40,858 Employees

What We Do

Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world, with assets of $435.8 billion as at March 31, 2024. It was named one of Canada's Best Employers by Forbes magazine and by Mediacorp. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. Ranked among the world's strongest banks according to The Banker magazine, Desjardins has some of the highest capital ratios and credit ratings in the industry and the first according to Bloomberg News

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