Senior Advisor, Lifecycle Marketing

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

Pay at Intact is about much more than just salary.

• Flexible work arrangements and a hybrid work model

• Possibility to purchase up to 5 extra days off per year

• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more

• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

Salary range (but not limited to):

Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance):

As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.

Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.

Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

About the role

This is your opportunity to join the Lifecycle Marketing team! In this role, you'll take the lead in the strategic planning, creation, execution, performance assessment and optimization of national marketing initiatives aimed at generating digital adoption and engagement within our customer base. You'll have the chance to oversee the delivery of a variety of projects for Intact Financial Corporation's brands, including Intact Insurance and belairdirect, across various markets. Collaborating closely with other marketing and internal teams, you'll play a crucial role in developing strategies, gathering insights, identifying areas of opportunity and overseeing the delivery of impactful tactics that align with our core business goals.  

What you’ll do here

• Lead cross-functional committees regrouping several different business units to align on plans and tactics supporting digital adoption, engagement and new feature launches.

• Coordinate with other marketing teams to align on messaging, positioning and overall strategy.

• Manage the development and execution of direct marketing campaigns and client communications (email, SMS, direct mail) for the different brands and segments.

• Manage projects autonomously, from the brief to the final delivery, gathering relevant insights and information for each project.

• Manage multiple projects simultaneously, in close collaboration with the internal teams (database, operations, IT, web environments, brand, legal, etc.), the external agency and other external suppliers, ensuring that objectives, timelines and budgets are respected.

• Validate proofs to ensure a flawless delivery without mistake.

• Drive creativity while ensuring compliance with the various brands’ creative guidelines.

• Assess campaign performance to make recommendations for optimization, driving innovation and outperformance.

• Participate in various forums/discussions, make recommendations and share relevant updates to stakeholders. 

• Prepare and deliver presentations for senior leadership.

What you bring to the table

• Bachelor’s degree preferably in Marketing / Communications or in any other related field.

• 5-7 years of experience in email marketing, relationship/lifecycle marketing or other marketing field also considered.

• Excellent verbal and written communication skills.

• Strong analytical skills, results oriented and ability to challenge the status quo.

• Sense of organization and priority management.

• Great ability to adapt to changes.

• Leadership and excellent teamwork skills.

• Attention to detail.

• Dynamism, proactivity, and creative spirit.

• Mastery of the Microsoft Office suite.

• Knowledge of the insurance industry, an asset.

• No Canadian work experience required, but must have authorization to work in Canada.

• Bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

#LI-Hybrid

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.