The Role
Owns audience activation across digital and omnichannel channels, including first-party data onboarding, audience taxonomy, synchronization, match-rate optimization, attribution, incrementality, and campaign execution. Partners with engineering, product, data, design, and business teams to deliver scalable, reliable platform capabilities. Contributes to architecture, quality, documentation, and continuous improvement while addressing data, performance, privacy, identity, and operational risks.
Summary Generated by Built In
This is a remote position.
We are looking for a Senior AdTech and Digital Marketing to join our team and take ownership of key areas within our technology and data platform. Owns audience activation across digital and omnichannel, how audiences are packaged and made usable by advertisers, and how performance is measured back into the data model.
Key Responsibilities
• Own and deliver solutions within the scope of the role, from requirements and technical/design decisions through implementation and continuous improvement.
• Work closely with engineering, product, data, design, and business stakeholders to translate requirements into practical, scalable solutions.
• Apply strong engineering and/or domain expertise to build reliable, maintainable, and production-ready capabilities.
• Contribute to architecture, standards, documentation, quality, and technical decision-making appropriate to the role.
• Identify performance, scalability, data quality, usability, reliability, or operational risks and address them proactively.
• Collaborate across teams to ensure solutions integrate effectively with existing systems and platform components.
Requirements
• Experience: 7+ years of relevant professional experience.
• Strong hands-on experience with: Digital and omnichannel activation, first party data activation, audience onboarding and syncs, audience taxonomy, match rates, attribution and incrementality.
• Digital marketing, adtech, or audience activation on the brand, agency, publisher, or platform side.
• Hands on running campaigns across major digital and audience platforms, including custom and matched audience uploads.
• Activating first party data: onboarding, audience syncs, identifiers, and match rate economics.
• Omnichannel orchestration, coordinating digital with CRM and direct channels.
• Attribution, test and control design, and incrementality.
• Working knowledge of consent, identity, and the shift away from third party identifiers.
Domain Requirement:
• Telco or Banking is a plus
Preferred Qualifications
• DSP or SSP hands on experience and OpenRTB mechanics.
• IAB Tech Lab audience taxonomy and seller defined audiences.
• Data monetization or audience selling.
• Data collaboration and privacy preserving audience matching.
Skills Required
- 7+ years of relevant professional experience
- Hands-on experience with digital and omnichannel activation, first-party data activation, audience onboarding and syncs, audience taxonomy, match rates, attribution, and incrementality
- Experience in digital marketing, adtech, or audience activation on the brand, agency, publisher, or platform side
- Hands-on experience running campaigns across major digital and audience platforms, including custom and matched audience uploads
- Experience activating first-party data, including onboarding, audience syncs, identifiers, and match-rate economics
- Experience with omnichannel orchestration across digital, CRM, and direct channels
- Experience with attribution, test and control design, and incrementality
- Working knowledge of consent, identity, and the shift away from third-party identifiers
- DSP or SSP hands-on experience and OpenRTB mechanics
- Experience with IAB Tech Lab audience taxonomy and seller-defined audiences
- Experience with data monetization or audience selling
- Experience with data collaboration and privacy-preserving audience matching
- Telco or banking domain experience
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The Company
What We Do
Techsa is a Cairo-based software services and development company that builds technology solutions tailored to client needs. Its work combines custom and mobile-app development, IT consulting, and software innovation with IoT/data-management platforms and analytics, including AI/ML-driven analysis. It serves sectors such as water and wastewater, logistics, roads, and property maintenance, and also describes itself as a partner for recruiting, onboarding, and managing software teams.
