The Role
Lead enterprise-scale advertising operations across multiple markets and verticals. Manage campaigns in Google Ad Manager 360, optimize targeting, pacing, yield, fill rates, eCPM, and floor pricing, and implement retail media strategies. Automate reporting and revenue audits using Python, SQL, and Scrapy; build dashboards; oversee mobile ad integrations; troubleshoot delivery issues; and run A/B tests to improve campaign performance and monetization.
Summary Generated by Built In
We are looking for a Senior AdOps Specialist to architect and scale the advertising ecosystem for our global multi-vertical platform. This role is not just about trafficking; it is a growth-focused, technical leadership position designed for a professional who has managed massive scale at "Big 5" holding companies and top-tier publishers. You will bridge the gap between our Real-Time Deal (RTD) marketplace mechanics and a sophisticated Mobility Media Network (RMN), ensuring every ad impression delivers measurable incremental value.
Key Responsibilities
Enterprise-Scale Campaign Operations
- End-to-End Orchestration: Lead the launch and pacing of complex, multi-market campaigns across inDrive’s core ride-hailing and urban services verticals.
- Platform Mastery: Manage high-volume inventory using Google Ad Manager 360 (GAM360), ensuring precision in segmentation, targeting, and delivery.
- Retail Media Integration: Implement “digital shelf” strategies to optimize both on-site (in-app) and off-site (social/DSP) conversions.
- Quality Assurance: Establish rigorous "Big 5" agency-standard QA protocols to ensure 100% accuracy in tracking, brand safety, and creative rendering.
Technical Implementation & Automation
- Workflow Engineering: utilize Python, SQL, and Scrapy to automate manual reporting tasks and audit partner revenue-share models for maximum profitability.
- Stack Management: oversee the integration of mobile monetization tools and coordinate technical needs with engineering teams for custom ad-product launches.
- Data Architecture: build advanced dashboards in Looker Studio and Redash that translate raw event data into actionable growth insights.
Performance & Yield Optimization
- Strategic Experiments: execute continuous A/B testing on creative assets and landing pages to improve CTR and user behavior metrics across high-budget campaigns.
- Yield Management: monitor supply-side health, including fill rates, eCPM, and floor pricing, to maximize revenue without compromising the user experience of the inDrive app.
- Growth Consulting: act as an internal consultant for new product launches, adapting funnel structures for B2B AI startups or retail partners within the inDrive ecosystem.
Qualifications
- 4+ years of experience in digital advertising, working with leading DSPs (The Trade Desk, DV360, Meta, TikTok) or publishers (500k+ DAU).
- Deep familiarity with marketplace-led advertising and last-mile conversion metrics.
- Strong business-oriented mindset, with understanding of the full campaign lifecycle, from commercial agreements and IOs through to campaign delivery, reporting, and post-campaign reconciliation.
- Strong understanding of web and app technologies (JavaScript, Flutter) with hands-on experience in ad tag implementation (GAM, GPT, native ads, HTML5 creatives).
- Experience with the ad request lifecycle, rendering, and click tracking.
- Experience debugging and troubleshooting ad delivery issues, including working with network logs, browser developer tools, and proxy tools such as Charles Proxy. Proficiency in Excel/Google Sheets for analysis and reporting. SQL is a plus.
- Google Ad Manager (GAM360) certification.
Nice to have:
- Experience with mobile ad integrations (Android/iOS) using SDKs (e.g., Google Mobile Ads SDK).
- Hands-on experience independently implementing ad integrations across both web and in-app environments.
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 47 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 47 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 4+ years of experience in digital advertising
- Experience working with leading DSPs such as The Trade Desk, DV360, Meta, or TikTok, or publishers with 500,000+ daily active users
- Familiarity with marketplace-led advertising and last-mile conversion metrics
- Understanding of the full campaign lifecycle, including commercial agreements, insertion orders, campaign delivery, reporting, and reconciliation
- Strong understanding of web and app technologies, including JavaScript and Flutter
- Hands-on experience implementing ad tags using Google Ad Manager, Google Publisher Tags, native ads, or HTML5 creatives
- Experience with ad request lifecycles, rendering, and click tracking
- Experience debugging ad delivery issues using network logs, browser developer tools, and proxy tools such as Charles Proxy
- Proficiency in Excel or Google Sheets for analysis and reporting
- Google Ad Manager 360 certification
- SQL experience
- Experience with mobile ad integrations across Android and iOS using SDKs such as Google Mobile Ads SDK
- Independent experience implementing ad integrations across web and in-app environments
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
