The Role
Oversee activation strategies and execution, track performance metrics, manage vendor relationships, and collaborate with cross-functional teams to enhance user acquisition and optimize marketing efforts.
Summary Generated by Built In
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
What you'll do
- Ground Activation Strategy & Execution (Core Focus)
- Identify and prioritize high-conversion activation zones based on foot traffic, user quality, and commercial potential
- Design and execute scalable activation playbooks across environments (transport hubs, campuses, retail, events)
- Plan and deploy field teams (staffing, shifts, scripts, training) to maximize conversion and efficiency
- Ensure consistent, high-quality execution across all activation sites Performance Tracking & Optimization
- Own and track key metrics:
- CAC (Cost per acquisition)
- Conversion rates (signup → KYC → deposit)
- ARPU and transaction behavior
- Analyze performance by location, staff, incentive, and messaging
- Continuously optimize deployment strategy to improve ROI and scalability
- Manage activation agencies and vendors, including negotiation, pricing, and performance accountability
- Collaborate cross-functionally with Product, CRM, Community, and Marketing teams to ensure seamless execution
Vendor & Stakeholder Management
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–7+ years of experience in marketing, with strong exposure to ground activation / field marketing / offline acquisition
- Proven experience managing large-scale on-ground deployments (multi-location, 50+ staff)
- Strong understanding of conversion funnels, CAC, and performance optimization
- Experience managing vendors/agencies and negotiating contracts
- Excellent communication and stakeholder management skills
- Ability to operate in a fast-paced, highly execution-driven environment
- Preferably with experience in fintech, telco, e-wallet, or crypto
- Familiarity with referral systems, incentives, and growth loops
- Strong analytical skills (Excel, dashboards, BI tools)
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
Top Skills
Bi Tools
Excel
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The Company
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more
