Senior Activations Associate

Posted 6 Hours Ago
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Detroit, MI, USA
In-Office
Senior level
Fintech • Financial Services
Helping clients achieve homeownership and financial freedom with simple, fast and trusted digital solutions.
The Role
Lead planning, coordination, and execution of public activations and experiential programming across Bedrock properties. Manage logistics, permitting, vendors, budgets, contracts, stakeholder meetings, project timelines, reporting, and on-site operations. Contribute to annual activation strategy, research trends, support team initiatives, and complete project closeouts with documentation and performance tracking.
Summary Generated by Built In

ABOUT BEDROCK

Bedrock is an award-winning real estate developer focused on comprehensive city building initiatives in Detroit and Cleveland. Its work includes creating iconic cityscapes, rehabilitating historic properties, and making space for the community—all with the philosophy to operate for more than profit.
Since 2011, Bedrock has invested and committed more than $7.5 billion to develop and restore more than 140 properties, totaling over 21 million square feet of office, retail, residential, hospitality, industrial, data centers and parking. In 2024, Bedrock was named one of the world’s Most Innovative Companies by Fast Company.
For additional information about Bedrock, please visit bedrockdetroit.com or connect with us on Facebook, Instagram, LinkedIn and X.

POSITION SUMMARY

Under the direction of the Senior Activations Manager, the Senior Activations Associate leads the planning, coordination, and execution of public-facing activations, experiential programming, and events across Bedrock communities. This role serves as a project lead responsible for activation logistics, stakeholder coordination, budgeting, permitting, vendor management, and operational execution while contributing to annual activation planning and team objectives

ESSENTIAL FUNTIONS

  • Lead the development and execution of public-facing activations and experiential programming across Bedrock properties.

  • Lead activation logistics and on-site operations to support successful event execution.

  • Contribute to the development and implementation of annual activation strategies, programming plans, and project objectives.

  • Develop project scopes, timelines, budgets, and execution plans in collaboration with internal stakeholders.

  • Manage stakeholder meetings and working groups to support project alignment, communication, and timely completion of deliverables.

  • Track, monitor, and report on project progress, milestones, risks, and outcomes.

  • Manage project budgets, contracts, invoicing, and billing activities.

  • Coordinate permitting and regulatory requirements necessary for activations and events.

  • Cultivate and maintain relationships with internal stakeholders, community partners, vendors, and external organizations.

  • Lead project closeout activities, ensuring documentation, reporting, and records are accurately completed and maintained.

  • Research industry trends and recommend programming concepts and activation opportunities.

  • Support broader Experience Team initiatives and provide assistance to team members, tenants, and stakeholders as needed.

  • Perform other duties as assigned.

POSITION REQUIREMENTS

  • Bachelor's degree in Experiential Marketing, Event Management, Hospitality, Marketing, Communications, Project Management, or a related field, or an equivalent combination of education and experience.

  • 3+ years of professional experience in experiential marketing, event management, activations, placemaking, hospitality, community programming, project coordination, or a related field.

  • Experience managing multiple concurrent projects, timelines, and deliverables.

  • Experience coordinating vendors, contracts, budgets, and event logistics.

  • Willingness and flexibility to work evenings, weekends, and extended hours as required by activation and event schedules.

  • Ability to travel to Cleveland and other locations as needed.

  • Valid Michigan driver's license, if required for business travel.

KEY COMPETENCIES

  • Communication: Effectively communicates information clearly and professionally, adapts messaging to the audience, and builds positive working relationships with residents, guests, and team members.

  • Planning & Organization: Manages time and priorities effectively, adapts to changing needs, and executes tasks with attention to detail and accuracy.

  • Problem Solving: Identifies and addresses routine issues using sound judgment, collaborates with others as needed, and escalates more complex situations appropriately.

  • Culture & Ethics: Demonstrates integrity, professionalism, and respect in all interactions, contributing to a positive and inclusive environment aligned with organizational values.

  • Technical Skills: Demonstrates the skills and knowledge needed to perform role responsibilities effectively and collaborates with others to support team and organizational goals.

  • Leadership & Accountability: Demonstrates accountability by setting and meeting expectations, taking ownership of responsibilities, building positive relationships, modeling organizational values, and adapting effectively to change.

WORK ENVIRONMENT

  • Bedrock is an in-person, five-day-a-week workplace. All team members are expected to work on site Monday through Friday during standard business hours, unless otherwise specified by their role or designated shift.

  • Some roles may have flexibility to work remotely on Fridays, based on the nature of the work and business needs. This flexibility is granted at the discretion of the Company and may be adjusted at any time.

  • Prolonged periods of sitting and computer use; occasional movement between buildings; ability to lift up to 40 lbs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities and may be modified periodically.

Disclaimer

This job description should not be construed as an exhaustive list of duties and responsibilities performed by persons assigned to this classification. It is not intended to limit or in any way modify the right of any supervisor or manager to assign, direct and control the work of employees under his/her supervision. All principal duties and responsibilities of this position are essential functions of the position. Job descriptions are reviewed on a regular basis and may be revised at any time. Revisions will be communicated to employees within the classification. This job description does not constitute a contract of employment; therefore, the company may exercise its employment-at-will rights at any time.

Bedrock is an equal-opportunity employer.

Skills Required

  • Bachelor's degree in Experiential Marketing, Event Management, Hospitality, Marketing, Communications, Project Management, or related field or equivalent experience
  • 3+ years professional experience in experiential marketing, event management, activations, placemaking, hospitality, community programming, or project coordination
  • Experience managing multiple concurrent projects, timelines, and deliverables
  • Experience coordinating vendors, contracts, budgets, invoicing, and event logistics
  • Willingness and flexibility to work evenings, weekends, and extended hours as required
  • Ability to travel to Cleveland and other locations as needed
  • Valid Michigan driver's license (if required for business travel)
  • Ability to lift up to 40 lbs
  • Ability to work on-site Monday through Friday (in-person workplace)

Rocket Companies Compensation & Benefits Highlights

  • Healthcare Strength Health coverage is presented as premium, with medical, dental and vision plans, disability and life insurance, no‑cost mental‑health support, and telehealth, plus access to the Rock Health Collective for on‑site and virtual care. Day‑one eligibility and wellness resources, including fitness options and discounted or no‑cost pharmacy services, are emphasized.
  • Parental & Family Support The package highlights paid parental leave for birth, adoption and fostering, alongside fertility benefits, adoption/foster assistance, and childcare subsidies. Additional supports include Care.com access and family‑focused resources that address varied life stages.
  • Leave & Time Off Breadth Materials reference a generous PTO policy, commonly described as up to four weeks for full‑time team members, plus two personal significance days and seven company holidays. Day‑one benefit eligibility and guidance to verify location‑specific details underscore breadth with some policy variation.

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The Company
HQ: Detroit, MI
364 Employees

What We Do

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We’re insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard.

Rocket Companies Offices

OnSite Workspace

Typical time on-site: None
HQDetroit, MI
Cleveland, US
Phoenix, US
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