At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
You’re a strategic, hands-on acquisition leader who will scale customer growth through paid social and programmatic during a high-impact growth period. As a senior individual contributor on a 1-year fixed-term contract, you’ll own full-funnel strategy, day-to-day optimisation, and budget management across TikTok, Snapchat, and programmatic platforms, partnering closely with creative, product, data, CRM, and senior stakeholders to turn insights into measurable acquisition results.
- Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels aligned to quarterly and annual growth targets
- Manage significant media budgets, pacing and reallocating spend based on performance to maximise acquisitions and ROI
- Develop full-funnel campaign approaches across targeting, bidding, creative, and landing page strategy to improve conversion and efficiency
- Lead a rigorous testing roadmap, including A/B tests, incrementality studies, and holdout experiments
- Implement automation and AI-driven solutions to scale campaign management and performance optimisation
- Partner closely with internal creative teams to build and iterate high-performing assets informed by performance data
- Build and maintain measurement and analytics frameworks to monitor results, surface insights, and guide decisions
- Communicate performance, learnings, and recommendations to senior leadership and cross-functional partners with clarity and confidence
6+ years of acquisition marketing experience with deep hands-on expertise in paid social platforms (Meta, TikTok, Snapchat)
Experience automating and scaling campaigns using AI-powered tools, platform automation features, and/or custom bidding and creative optimisation workflows
Proven hands-on experience managing and optimising programmatic campaigns (DSPs, display, video)
Strong track record managing large, complex budgets with clear ROI accountability
Demonstrated success driving acquisition growth through rigorous experimentation (A/B testing, incrementality, holdout)
Strong analytical skills across campaign performance analysis, attribution modelling, and optimisation
Confident communicator who can present results, insights, and recommendations to senior leadership
Able to operate independently as a senior individual contributor, owning outcomes and collaborating effectively across teams
This is a 12 month fixed term contract
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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Skills Required
- 6+ years of acquisition marketing experience with hands-on expertise in paid social platforms (Meta, TikTok, Snapchat).
- Experience automating and scaling campaigns using AI-powered tools, platform automation features, or custom bidding and creative optimisation workflows.
- Proven hands-on experience managing and optimising programmatic campaigns (DSPs, display, video).
- Strong track record managing large, complex media budgets with clear ROI accountability.
- Demonstrated success driving acquisition growth through rigorous experimentation (A/B testing, incrementality, holdout studies).
- Strong analytical skills in campaign performance analysis, attribution modelling, and optimisation.
- Confident communicator able to present results and recommendations to senior leadership.
- Ability to operate independently as a senior individual contributor and own outcomes.
ClassPass Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ClassPass and has not been reviewed or approved by ClassPass.
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Fair & Transparent Compensation — Compensation in certain product and engineering roles is described as market-competitive. Pay in these areas is framed more favorably than in quota-carrying functions.
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Wellbeing & Lifestyle Benefits — Offerings include wellness perks such as fitness stipends and access to wellness programs that add value beyond base pay. Remote-friendly policies and stipends also support everyday well-being.
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Leave & Time Off Breadth — Benefits include paid holidays and sick time, with additional indications of generous PTO and parental leave. These provisions broaden the non-cash value of employment.
ClassPass Insights
What We Do
Discover the best workouts around. Search gyms and studios near you, book a spot and get moving. Join our quickly-growing team and you’ll have an incredible opportunity to build a career with a high-growth startup while empowering others to reach their fitness goals. Companies can also give their employees access to our global network of fitness studios and gyms with one membership, while increasing engagement, retention and saving on healthcare costs.
