Responsibilities
- Act as a trusted advisor to clients during fast-moving or sensitive situations, offering thoughtful, strategic counsel
- Lead the development of crisis preparedness and response materials, including crisis playbooks and training materials
- Develop digital-first response frameworks that integrate social listening, community engagement strategy and platform-specific best practices
- Oversee and/or support community management programs
- Support programs to prepare for, monitor, and combat dis- and misinformation online
- Develop website content and coordinate crisis web builds
- Counsel clients on use of audience segmentation and targeting via paid media crises and liaise with performance marketing team on strategy and execution of paid tactics
- Demonstrate proficiency in media relations and understanding of current media environment, and how this intersects with the digital landscape
- Consistently produce high-quality internal and external communications materials, such as Q&A, holding statements, reactive and proactive social media content, and internal messages
- Participate in new business processes including research and proposal preparation
- Manage up and work closely with senior staff for project management and delivery
- Supervise junior staff by motivating, coaching, and providing feedback
- Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
- Actively contribute to Edelman’s evolving digital crisis offering by surfacing trends, co-developing new products or services and mentoring colleagues in emerging tools and practices
- Champion the responsible use of AI in client work, helping to pilot new tools, optimize workflows and train junior team members on best practices and guardrails
- Minimum of 5 years of relevant experience in Communications, Marketing and/or related fields
- Strong interest in and exposure to crisis and reputation risk management, with a desire to grow expertise in this space
- Proven track record of developing and executing digital communications strategies, particularly in crisis or reputational risk contexts
- Understand the digital ecosystem and how various issues can arise, evolve, and escalate and be able to translate into strategies and action as needed
- Demonstrated ability to lead integrated crisis response projects across owned, earned, social, and paid channels, including liaising with experts in paid media, SEO/GEO (Generative Engine Optimization), creative, social content development and website development
- Familiarity with digital and social media listening and analytics tools i.e. Google Analytics, Brandwatch, Talkwalker, etc. and ability to turn insights into issues mitigation recommendations
- Comfort with ambiguity and ability to pivot quickly based on evolving events or new information
- Experience managing communications during sensitive, high-pressure issues — including legal matters, executive misconduct, cybersecurity breaches, or reputational attacks
- Strong organizational, scheduling, and time/project management skills; possess the ability to meet multiple deadlines simultaneously
- Must demonstrate excellent writing abilities
- Experience presenting to and counseling senior clients, including legal teams and C-suite executives
- Intellectually curious, looking to stay ahead of digital trends, platform updates and emerging risks
- Collaborative, thriving in team environments and elevating others’ work
- A bachelor’s degree or equivalent work experience
Preferred Qualifications:
- Experience navigating crises involving misinformation/disinformation, particularly on TikTok, YouTube, or emerging platforms
- Experience with high-sensitivity community management, including moderating negative sentiment social media environments
- Experience evaluating brand partners or creators for digital reputation risks, including social media behavior and past controversies
- Solid understanding of applications of artificial intelligence within a crisis and risk context
- Experience aligning digital crisis responses with public or government affairs strategy
Top Skills
What We Do
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.
We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.
Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities