About us
SFG20 is the industry standard for building maintenance. Providing services and pioneering technologies that empower people to create and sustain safer buildings.
Our mission is to make buildings better using our standard, software and expertise. Our vision is to become the leading authority for built environment maintenance that protects and enhances quality of life.
About the role
The Senior Account Manager owns and grows an established portfolio of customers, driving renewals, upsell and cross-sell opportunities while strengthening long-term relationships and accelerating software adoption.
The role supports clients to optimise building maintenance strategies through our innovative solutions. With a consultative approach, the Senior Account Manager navigates complex sales cycles and ensures seamless migration to our latest software solutions, empowering customers to build safer, more efficient buildings.
LocationHome-based, with regular travel to our Manchester Spinningfields office, as well as client meetings and events. Candidates should be within reasonable commuting distance of Manchester.
Key Responsibilities
• Account Management: Build and nurture strong, strategic, long-term relationships with mid-market and enterprise clients, understanding their business needs and aligning SFG20 solutions to their strategic objectives.
• Retention and Growth: Identify and convert upsell and cross-sell opportunities across an existing customer portfolio, while working with internal teams to strengthen retention and customer lifetime value.
• Renewals: Proactively manage contract renewals, ensuring continued business growth.
• Solution Selling: Tailor our software solutions to each client’s needs, positioning SFG20 as a strategic partner.
• Product Demonstrations: Deliver engaging presentations and product demonstrations that clearly communicate the value proposition.
• Migrations: Proactively support customers moving from legacy products to Facilities-iQ, communicating the commercial and operational benefits of the transition.
• Contract Management: Manage contract negotiations to secure renewals while maintaining strong customer satisfaction. Balance customer needs with business objectives to maximize account profitability.
• Adoption: Work closely with Software Trainers to maximize user adoption and ensure a frictionless transition.
• Collaboration: Work cross-functionally with Customer Success, Sales (SDR/BDR & KAM), L&D, Marketing, and Product Development to deliver exceptional service and drive shared success.
• Data-Driven Performance: Use CRM data to prioritise accounts, maintain accurate renewal and expansion forecasts, monitor KPIs and identify opportunities for commercial growth.
• Industry & Product Expertise: Stay ahead of trends in SaaS, facilities management, and building maintenance to keep clients informed and empowered.
Essential experience
• 5 Years + Proven B2B SaaS account management experience, with measurable success against revenue growth and retention targets.
• Strong background in managing client relationships, renewals, and software adoption with mid-market or enterprise segments.
• Demonstrated ability to drive high-value deals, manage complex sales cycles, and navigate contract negotiations.
• Excellent communication and presentation skills, with the ability to articulate the value of complex SaaS solutions.
• A consultative approach to account management, with a deep understanding of customer needs.
• Ability to build account plans and tailor engagement to customer needs, renewal timelines and growth potential.
• Experience using CRM platforms (HubSpot or similar) to track performance and drive engagement.
• Highly organised, with the ability to manage multiple accounts and priorities effectively.
• Curious, innovative, and eager to learn. With a competitive mindset and a strong desire to win.
• Experience forecasting pipeline, handling objections, and delivering innovative solutions to client challenges.
Desirable
• Knowledge of Facilities Management technologies or CAFM solutions
• Understanding of compliance-driven industries and regulatory requirements in building maintenance.
Additional Information
All candidates must be able to demonstrate a pre-existing right to work and travel within the UK. We are unfortunately not able to offer sponsorship. Documentary evidence will be required.
All offers are subject to satisfactory vetting and reference checks.
Our Benefits• 26 days holiday + bank holidays (with the option to buy more)
• Company pension scheme
• Life assurance for added peace of mind
• Private medical insurance with BUPA
• Enhanced family-friendly benefits
• Perkbox, offering a wide range of discounts, perks and everyday savings
• Volunteering leave to support causes that matter to you
• Octopus Electric Vehicle scheme, offering a more affordable way to drive electric
• Access to wellbeing support via WeCare
• and more!
Equal opportunities for everyone
Diversity and inclusion are our priorities, and we’re ensuring we have lots of support so our people can grow at SFG20 and do their best work!
We embrace diversity by fostering an inclusive environment where everyone feels welcome, safe and able to bring their whole self to work.
We’re an equal opportunity employer. Applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or disability status.
If there’s anything we can do to accommodate your specific situation, please let us know.
Skills Required
- At least 5 years of B2B SaaS account management experience with measurable success against revenue growth and retention targets
- Experience managing client relationships, renewals, and software adoption for mid-market or enterprise customers
- Experience driving high-value deals, managing complex sales cycles, and negotiating contracts
- Excellent communication and presentation skills, including the ability to explain complex SaaS solutions
- Consultative account management approach with a strong understanding of customer needs
- Ability to build account plans and tailor customer engagement to renewal timelines and growth potential
- Experience using CRM platforms such as HubSpot or similar
- Strong organisational skills and ability to manage multiple accounts and priorities
- Experience forecasting pipeline, handling objections, and delivering innovative client solutions
- Knowledge of facilities management technologies or CAFM solutions
- Understanding of compliance-driven industries and regulatory requirements in building maintenance
- Pre-existing right to work and travel within the UK
What We Do
Manage your building maintenance, effortlessly, through the SFG20 software, Facilities-iQ. Most facilities managers don’t have enough time, budget or resource to manage maintenance effectively. This can result in a costly ‘fix on fail’ approach, but it doesn’t have to be that way. SFG20 is the industry standard for building maintenance, staying up to date with legislation so you don’t have to. Including the latest industry standards and best practice, SFG20 software automates and organises your maintenance needs, saving you time whilst keeping you compliant. SFG20 makes it easy for you to focus your resource, resulting in significant cost savings for your business. Your software solution contains: • 2000+ maintenance schedules • 70+ asset types • Integration with CAFM • 700 yearly schedule updates No more wasted time prioritising your assets or sorting between mandatory and non-essential tasks. SFG20 does it all for you. It is time to upgrade your buildings and start your journey to preventative maintenance. Join 2500+ customers saving time, money, and hassle. Book your product demo today via sfg20.co.uk
