Description
West Cary Group is a full-service, digital marketing and technology agency based in Richmond, Virginia, which services numerous mid-sized local and Fortune 500 clients across a vast array of industries. Hopefully you enjoy the frenetic, dynamic, and exciting environment of a fast-growing firm, because we’re looking for a dynamic Senior Account Manager.
Position Summary: Manages client needs and responsibilities along with the profitability and growth for an average of 3-5 accounts for West Cary Group.
Role Qualifications:
- Must execute strategic and tactical planning to meet client needs
- Must maintain project budgets and administration to achieve account profitability
- Must contribute to new business opportunities, including idea cultivation, research and proposal preparation
Position Responsibilities:
- Oversee strategic planning and creative development/execution
- Establish and manage program budgets and timelines to ensure overall profitability
- Develop new opportunities to grow each client’s business through proactive relationship management, word-of-mouth referrals, and going above and beyond surface expectations
- Collaborate consistently and productively with creative and digital teams to deliver high-quality, on-time marketing and communications solutions
- Awareness of marketing trends and innovations
- Other duties as assigned
Requirements
- A Bachelor’s degree in Marketing, Advertising, Public Relations or related field, or equivalent job experience
- 4-6 years of advertising agency or corporate marketing experience and a solid grasp of marketing and advertising fundamentals
- Experience with digital and traditional marketing channels (digital media, social blogs, print, direct mail, TV, radio, point of sale). Plus, a demonstrated interest in performance marketing and driving outcomes for your clients’ business.
- Excellent written and oral communication skills, including presentation/pitch skills
- Proactive, solutions-oriented attitude
- Flexibility (e.g., the ability to handle an account where deadlines are tight and client preferences may change suddenly and on short notice)
- The ability to both work independently and function as a high-performing team member
- At the top of your game, constantly curious, always learning and motivated to deliver the best creative product
- Commitment to bringing consistent thought leadership in support of each client's marketing and communication needs
- Relationship management, project management or process management experience is a must
Benefits
Paid vacation, sick leave and holidays
Medical/Vision/Dental/Short-Term Disability/Long-Term Disability
Employer paid Life Insurance
Flexible Spending Accounts: Health/Dependent Care
401(k) matching
Cool people to work with!
Skills Required
- Bachelor’s degree in Marketing, Advertising, Public Relations, or a related field, or equivalent job experience
- 4–6 years of advertising agency or corporate marketing experience
- Strong understanding of marketing and advertising fundamentals
- Experience with digital and traditional marketing channels, including digital media, social blogs, print, direct mail, TV, radio, and point of sale
- Demonstrated interest in performance marketing and driving client business outcomes
- Excellent written and oral communication skills, including presentation and pitch skills
- Proactive, solutions-oriented attitude
- Ability to manage tight deadlines and changing client preferences
- Ability to work independently and as part of a high-performing team
- Commitment to thought leadership supporting client marketing and communication needs
- Relationship management, project management, or process management experience
What We Do
WCG is a full-service, minority-owned, marketing, advertising, and technology firm headquartered in Richmond, Virginia, We specialize in performance-based marketing and pride ourselves on measuring our contribution to business results. Our capabilities include digital advertising and media buying, mobile application design and development, web design and development, brand marketing and advertising, direct response marketing and employee communications. Our fundamental belief is that diversity of thought is our most powerful asset. By building teams with diverse experiences, skill sets, backgrounds and perspectives, we create a much stronger competency base.
