Company Description
WRC Promoter GmbH is the exclusive commercial rights holder of the FIA World Rally Championship (WRC), the premier global rally series. Our mission is to elevate the WRC brand by delivering high-quality events, maximising commercial partnerships, and expanding the series' global reach. We work closely with the FIA, rally organisers, media partners, and commercial stakeholders to drive the continued success of the WRC. For more information visit www.wrc.com.
We are seeking a dynamic and experienced Senior Account Manager – Partnership Management (m/w/d) to lead the activation and management of key commercial partnerships. The ideal candidate will have a proven track record in sponsorship management, client relationship building, and delivering strategic value to partners in the sports and entertainment industry. You will play a crucial role in ensuring WRC’s partners achieve their marketing objectives while driving revenue growth for WRC Promoter GmbH.
Job Description
Partner Management & Relationship Building
- Manage and develop relationships with key WRC commercial partners, ensuring long-term value and satisfaction.
- Act as the primary point of contact for partners, coordinating activation plans, branding initiatives, and contractual obligations.
Strategic & Sponsorship
- Develop and implement creative and strategic activation programmes that align with partner objectives and enhance brand visibility within WRC.
- Identify new business opportunities within existing partnerships and contribute to the overall sponsorship growth strategy.
Performance Analysis & Contract Management
- Monitor and analyse partnership performance, providing regular reports and insights to stakeholders.
- Oversee the negotiation and renewal of partnership agreements, ensuring mutual value creation.
Event & Cross-Functional Collaboration
- Manage partner hospitality programmes, VIP experiences, and event activations during WRC events worldwide.
- Collaborate with internal teams including marketing, media rights, event operations, and digital to ensure seamless delivery of partnership commitments.
- Stay updated on industry trends, competitor activities, and best practices in partnership marketing and motorsport sponsorship.
Qualifications
- Bachelor’s or Master’s degree in Business, Marketing, Sports Management, or a related field.
- Minimum 4 years of experience in partnership management, sponsorship activation, or client services within the sports or entertainment industry.
- Strong understanding of motorsport, media rights, and brand marketing.
- Excellent project management and organizational skills, with the ability to manage multiple accounts and deadlines.
- Proven ability to build and maintain strong client relationships.
- Strong negotiation and communication skills, both written and verbal.
- Ability to travel internationally and work flexible hours, including weekends during event periods.
- Proficiency in Microsoft Office, CRM tools, and partnership reporting platforms.
- Fluency in English; additional languages (especially German, French, or Spanish) are a plus.
Additional Information
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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