WME Group is seeking a Creator & Partnerships Lead to join the Entertainment Marketing & Advisory (EM&A) team. This individual will play a key role in executing creator and talent partnerships and strategy on behalf of major brand clients. The ideal candidate combines marketing experience with strong relationships throughout the creator, influencer and talent industry.
The Role and What You'll Do:
This role requires a proactive, organized, and detail-oriented professional who thrives in a fast-paced environment, can manage multiple client priorities, and has strong experience in negotiating, contracting and overseeing partnerships in the digital, talent and entertainment spaces.
Manage day-to-day brand client relationships, providing guidance, executing strategic recommendations, and ensuring client objectives are met across multiple workstreams
Oversee execution and management of creator / influencer and talent partnerships, from strategy and vetting to procurement, terms review, relationship management, on-site execution, and asset approvals.
Lead in the planning and execution of customized talent and digital programs that meet client objectives.
Ensure creator strategies, partnership deals and talent deliverables are delivered on time, on budget, and aligned with brand goals
Build and maintain working relationships with talent representatives, managers, publicists, and other industry partners.
Collaborate with clients and internal teams (creative, strategy, business affairs, experiential, and comms) to implement integrated partnership strategies within broader brand marketing efforts and secure approvals for timely delivery
Contribute to EM&A growth by identifying new opportunities, sharing upstream insights, and supporting business development efforts, including pitch ideation, research, and proposal development
Act as a liaison between clients and external stakeholders — including talent, directors, producers, platforms, and agency partners — leveraging relationships to advance client objectives
Collaborate with colleagues across WME Group to share insights, identify upstream opportunities, and support the development of new partnership initiatives
You Have These:
Bachelor’s degree in a relevant field (e.g., film/TV production, marketing, communications, media studies)
Minimum of six years’ experience in Creator/Digital/Talent marketing. Experience directly with brands is a plus.
Proven ability to manage partnerships and deliver multiple projects simultaneously under tight deadlines
Firm understanding of talent contracts and digital platforms, as well as evolving trends and culture
Ability to thrive in a fast-paced, evolving environment while managing competing priorities
Proactive, entrepreneurial, and dependable team player with a solutions-oriented mindset
Ability to maintain professionalism and strict confidentiality at all times
How we work:
WME Group is a global network of businesses representing the world’s leading talent, intellectual property, and brands. Our portfolio includes the preeminent talent agency WME, brand licensing agency IMG Licensing, and the non-scripted content company Pantheon Media Group.
To foster collaboration, nurture future talent, and strengthen internal relationships, we work from the office four days per week. We believe this environment provides immeasurable value—both internally and across the businesses we support.
We’re dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification, we still encourage you to apply. You might be just the right fit for this or other roles.
Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Rate Minimum:
$90,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)Hiring Rate Maximum:
$120,000 annuallySkills Required
- Bachelor's degree in film/TV production, marketing, communications, media studies, or relevant field
- Minimum of five years' experience in entertainment marketing, branded content, or agency-side client servicing with brand account management
- Proven ability to manage accounts and deliver multiple projects simultaneously under tight deadlines
- Deep understanding of the entertainment industry with established relationships across production, talent, studios, and digital platforms
- Familiarity with Gen Z-focused content and talent
- Experience developing creative briefs, pitch decks, and content proposals
- Excellent communication, presentation, storytelling, negotiation, and relationship management skills
- Ability to thrive in a fast-paced, evolving environment while managing competing priorities
- Proactive, entrepreneurial, dependable team player with a solutions-oriented mindset
- Ability to maintain professionalism and strict confidentiality at all times
What We Do
WME (The WME Group) is a leading talent and media agency representing artists, creators and brands across film, television, music, theater, books and digital media. The company provides talent representation, content services and brand partnerships and — through its IMG and related businesses — operates major sports, events and media rights businesses globally. WME positions itself as an advocate and connector between talent and global audiences.
