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A winning ad could change the trajectory of a mobile game. The only way to consistently find winners is to explore more, faster, and smarter than anyone else.
Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to ad networks, and continuously learn from the results. The full creative loop. Automated, and done better than humans only.
Our system doesn't remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals.
We're building Sett's sales team from scratch. No SDRs. No BDRs. No support machine. Just you, qualified inbound leads, and the biggest names in mobile gaming waiting to be closed.
You'll own the full cycle. Discovery to demo. Proposal to signature. CRM to celebration. Everything.
This is a founding sales role. You'll shape how Sett sells. Work closely with the Sales lead. Close the deals. Help us in our journey as one of Israel’s fastest growing companies.
Responsibilities- Work inbound leads from Sett's growing brand presence
- Run full sales cycles with mobile gaming studios (High ACV deals)
- Navigate complex enterprise deals with multiple stakeholders
- Build relationships with UA leaders, Creative Directors, and C-level executives
- Become a domain expert in agentic AI and mobile gaming UA
- Contribute to sales strategy, positioning, and process development
The Problem We Solve
97% of creative ideas fail. For mobile game studios, winning ad creatives can make or break an entire company.
Sett helps studios explore creative concepts smarter with a state-of-the-art agentic AI system that help them produce a high volume of diverse ad creatives at a high speed so they can find more winners.
Sett vision is to disrupt an entire industry and become the backbone of how studios approach user acquisition performance.
Who You Are
Builder mentality. No divas. No "that's not my job." You pick up the phone (zoom, but you can catch our drift), write the proposal, chase the signature, update the CRM. Everything.
Consultative seller. High-ticket deals require trust. You diagnose before you prescribe. You challenge prospects' thinking and teach them a new way. You walk away from bad fits for our company.
Technical curiosity. What matters: genuine curiosity about how things work, and specifically being fascinated with AI. You'll credibly discuss agentic AI, creative production pipelines, and UA optimization with sophisticated buyers that don’t take sh*t.
Learning machine. Mobile gaming and AI are deep domains. You rapidly absorb and synthesize complex information. You ask good questions. You study.
RequirementsMust Have:
- Proven track record closing high-ACV enterprise deals (mid-high six figure ACV at least)
- Complex sales experience (multi-stakeholder, long cycles, technical buyers)
- Full-cycle ownership (you've done it without SDR/BDR support)
- B2B SaaS background and willingness to learn the new world of vertical AI
- Fluent English
- Based in Israel
Strong Bonus:
- Mobile gaming industry experience
- UA/performance marketing background
- Martech or adtech experience
- Sold to marketing/growth teams before
- Startup experience (comfort with ambiguity and a high pace)
What We Don't Want:
The Farmer. Waiting for leads to fall in your lap. Expecting marketing to do the work. "When will we get more inbound?"
The Diva. Needs SDRs, Sales Engineers, proposal teams. Can't function without a machine around you.
The Feature Seller. Leads with product specs. Can't connect technology to business outcomes. Loses C-level attention.
The Lone Wolf. Won't share learnings. Won't collaborate with marketing. Hoards information.
The One-Deck Wonder Sends the same deck to everyone. Can't adapt narrative to different buyers.
Why Sett?
- Founding sales team. Shape how we sell. Your fingerprints on everything.
- Massive market. Creative is the #1 lever in UA. Every studio needs this.
- Strong product-market fit, already being used by some of the world’s largest game studios. High-ticket deals
- Cutting-edge deep tech. Be at the frontier of both tech and business.
Ready?
Drop your CV. We'll talk.
Skills Required
- Proven track record closing high-ACV enterprise deals (mid-high six figure ACV at least)
- Complex sales experience with multi-stakeholder, long cycles, technical buyers
- Full-cycle ownership experience (selling without SDR/BDR support)
- B2B SaaS background and willingness to learn vertical AI
- Fluent English
- Based in Israel
- Mobile gaming industry experience
- UA/performance marketing background
- Martech or adtech experience
- Experience selling to marketing/growth teams
- Startup experience (comfort with ambiguity and high pace)
What We Do
Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to networks, and learn from the results. The full creative loop. Automated, and done better than humans only. 97% of ad creatives fail. The math is brutal, and every UA team knows it. The only way to consistently find winners is to explore more, faster, and smarter than anyone else. Our system doesn't remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals. Studios go from guessing what works to knowing what to explore next. A system that creates fast, explores wide, and compounds what it learns. Creative fatigue is the bottleneck killing UA performance. ROAS decays, production can't keep up, and the next winning ad could change the trajectory of an entire title. Sett exists to fight that loop. Founded by people with a love for games and deep tech and AI expertise, pushing the limits of what AI technology can bring to mobile game studios.
