Who we are:
Cut+Dry is a fast-growing FoodTech company on a mission to modernize the $300B U.S. food supply industry. We’re building a platform that brings foodservice distributors, their customers, and suppliers together in one place for ordering, payments, and tracking—making it easier to run a more efficient and profitable business. We’re looking for adaptable, driven individuals who thrive in a fast-paced environment and are excited to help shape the future of food distribution.
We’re seeking a driven and experienced Senior Account Executive to lead outbound sales efforts targeting foodservice distributors. This role owns the full sales cycle — from prospecting and qualification through demos, negotiation, and close. It’s ideal for someone who thrives in a fast-paced startup environment, is passionate about solving real problems in a legacy industry, and approaches sales with a true owner’s mindset. We’re specifically looking for hunter-style sellers who are excited about building their own book of business and creating something meaningful from the ground up.
Key Responsibilities
- Own and manage the full-cycle sales process for targeted foodservice distributor accounts, from initial outreach through signed contract and handoff.
- Execute a targeted account strategy, prioritizing high-value distributors and building multi-threaded relationships across leadership, operations, sales, finance, and IT.
- Prospect and develop new opportunities through outbound outreach, referrals, warm introductions, industry associations, and events.
- Conduct outcome-based discovery, identifying distributor goals, operational challenges, and growth opportunities to position Cut+Dry’s platform as a driver of measurable results.
- Deliver tailored product demos and presentations aligned with each distributor’s workflow, ERP environment, and digital transformation stage.
- Use outcome-based selling techniques to build a compelling business case around revenue lift, operator adoption, AR acceleration, catalog improvements, and operational efficiencies.
- Collaborate closely with marketing to optimize lead quality, improve messaging, and execute account-based strategies that support pipeline creation for targeted accounts.
- Build strong, trust-based relationships with key stakeholders and decision-makers, navigating long, strategic sales cycles with enterprise-level distributors.
- Negotiate pricing, commercial terms, and multi-year agreements in alignment with company goals and financial models.
- Maintain accurate CRM hygiene, ensuring all activities, next steps, and pipeline forecasts are consistently updated.
- Meet and exceed monthly and quarterly sales targets, consistently advancing deals through complex sales cycles.
Qualifications
- 3–7 years of B2B SaaS sales experience, preferably in a full-cycle role selling into complex or traditional industries; experience in the foodservice or distribution vertical is a strong advantage.
- Consistent track record of exceeding quota and closing mid-market to enterprise-level deals with multi-stakeholder buying groups.
- Strong understanding of the foodservice distribution landscape, including distributor workflows, operational challenges, and ERP environments, is highly preferred.
- Exceptional communication, discovery, negotiation, and presentation skills, with the ability to influence executives and frontline teams alike.
- Demonstrated ability to lead outcome-based sales conversations and build compelling business cases tied to measurable ROI.
- Comfortable operating in a fast-paced, high-growth startup with evolving processes, and able to thrive in ambiguity.
- Proficient with CRM systems (HubSpot/Salesforce) and modern sales enablement tools, with strong pipeline discipline and forecasting accuracy.
- Highly self-motivated, accountable, and capable of executing a targeted account strategy with minimal oversight.
Why Work at Cut+Dry?
- Compensation range for this role is between $110K-$120K with OTE of $220K-$240K
- Remote Role - in US or CAN
- Stock Options
- Paid Medical, Dental, and Vision
- Unlimited PTO
- Results-driven company culture that encourages a balanced lifestyle
Top Skills
What We Do
Cut+Dry is the #1 e-commerce platform for foodservice distributors. We are the only back-of-office sales enablement and customer-facing e-commerce tool in the industry.
Cut+Dry was created by a team of food service fanatics with decades of experience in hospitality, technology, restaurant operations, wholesale food distribution, food analytics, and data science.
Our executive team has built and scaled multiple companies in the food service industry, but most importantly, we created Sysco LABS and led Sysco’s multi-year digital transformation. This first-hand exposure to food service distribution illuminated the antiquated, analog process of procuring wholesale goods from those who supply them to those who ultimately consume them.
After a few years, they’ve decided to part ways with Sysco and start something new. It all started with a simple idea: to level the playfield with technology. And thus, Cut+Dry was born.
Our platform is powerful and flexible, but we’re not selling technology. We’re giving food service businesses a tech solution to enhance their operations, grow sales, and have a positive impact.
