Responsibilities
- Act as thought partner on behalf of Samba with industry leading agencies and brands as they look to evolve their TV, Video, and Marketing strategies through more effective use of data.
- Sell SambaTV’s suite of advertising and TV research/analytics solutions to Fortune 100 brand advertisers and their agencies.
- Prospect, qualify, close and scale revenue-generating relationships with advertisers and agencies within a territory or vertical
- Persuasively communicate Samba TV’s offerings and unique value-proposition to advertisers and agencies via email, phone and in-person presentations and discussion.
- Collaborate with account management to deliver proposals that exceed advertiser and agency marketing objectives and expectations.
- Develop and maintain relationships at all personnel levels within agencies and brands, demonstrating a thorough understanding of the account’s organization, needs and revenue potential while maintaining Salesforce hygiene
- Meet or exceed quarterly sales quotas against the territory and account list
- Work with cross-functional teams internally to ensure campaign success and growth of partnerships.
- Help develop local marketing initiatives and participate in industry events, ultimately becoming a regional knowledge leader on cross-platform ad synchronization and retargeting.
Requirements
- Demonstrated ability to perform against quota and excel in a highly competitive market
- Bachelor’s Degree
- Proven sales success with a minimum of 5+ years total experience in advertising, digital media, mobile or internet technology sales
- Demonstrated strategic, consultative and analytical sales approach with focus on building partnerships with clients by providing thought leadership and strategic insights
- Customer-focused leadership with excellent communication, networking and negotiation skills
- Maintain deep knowledge of programmatic targeting solutions including Samba: PMPs, data segments along with Samba’s measurement capabilities
- Experience with PMPs, data segments, DSPs and SSPs
- Understanding of traditional and advanced media measurement methodologies as well as the Ad Tech ecosystem and Competitive Landscape
- Drive a solution-focused sales approach to meet and exceed client expectations.
- Willingness to travel to outside markets
- Knowledge of the TV/online/mobile advertising industry and data a plus
- Willingness to entertain clients during evenings and occasionally weekends
- Strong references with partners, customers and colleagues
- Existing, current relationships with media buying decision makers favored
Top Skills
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
