Senior Account Executive

Posted 13 Days Ago
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Lufkin, TX
Mid level
Digital Media • Marketing Tech
The Role
Seeking a motivated Senior Account Executive to bring best-in-class marketing solutions to local businesses in the Lufkin market. Responsibilities include prospecting, building client relationships, and maximizing revenue through cross-selling various marketing solutions. The ideal candidate is goal-oriented, experienced in sales, and has a general understanding of digital advertising tools.
Summary Generated by Built In

Senior Account Executive, Lufkin, TX

Are you motivated by helping businesses reach their goals and thrive from the challenge to help local owners get the most out of their marketing efforts? Then we want to talk with you!  

We’re looking to build out a team of driven individuals to bring our best-in-class marketing solutions to local business in the Lufkin Market. If you want to grow professionally by working with a leading player in the radio and digital platforms, then this is the position for you! Be at the forefront of our evolving marketing landscape with the opportunity to provide best-in-class cross-platform solutions to grow and foster long-term client relationships.

Responsibilities

  • Determine a strategy for identifying, connecting, and closing new opportunities in your local market
  • Prospect and identify potential clients using our proprietary data and analytics 
  • Build and maintain close working relationships with internal teams to identify upsell and cross-sell opportunities
  • Using your influencing and relationship-building skills, you provide world-class client service, research, and market analysis to create a successful campaign for our clients
  • Responsible for bringing our premier marketing and advertising solutions to local and regional businesses in the Lufkin market
  • Diversifying our clients’ solutions through cross-selling a variety of marketing solutions including, broadcast, digital (website design, SEO, SEM, Programmatic, Paid Search/Social, etc.), live event sponsorship, and much more
  • Make a high-level of new business calls, while creating new relationships with local and regional businesses
  • Work with local and corporate marketing teams to develop campaign support materials.
  • Responsible to accurately project revenues, meet and exceed monthly budgets for all product lines and overachieve annual budgets
  • Enter new customer data and other sales contract details for station clients.
  • Follow accountabilities set forth by the Director of Sales to help guide you to success achieving monthly sales quotas consistently.
  • Provide insight and value to executive management to shape the future of our organization.

The right candidate will be able to make a great income and live in beautiful Lufkin, TX. The candidate will need to be a team player who is willing to help others, while being able to work independently to complete tasks by deadline for your clients and for sales management. This candidate must be creative, take time to ask the right questions to prospective businesses and then manage the advertising campaign to the desired results.

Qualifications

  • Minimum 3+ years of sales experience required in Media/Digital field - a history of success with customers and a proven ability to develop and grow revenue.
  • Goal oriented, a strong work ethic and a strong desire to learn.
  • General understanding of Digital Advertising such as Google Ad words, Facebook Ads, Programmatic Advertising is preferred.
  • The successful candidate will be smart, curious, tenacious, entrepreneurial, independent, passionate, and enthusiastic, and work with urgency to meet deadlines.
  • Accomplished at prospecting and qualifying.
  • Ability to effectively work in key programs: PowerPoint, Excel, Word and CRMs
  • Ability to engage clients quickly and develop rapport, with excellent communication and problem-solving skills.
  • Associates/Bachelor’s business/marketing-related degree or equivalent experience.

Benefits

  • Competitive compensation package with uncapped earning potential
  • 3 weeks of PTO + 9 paid holidays
  • Tech Package with company provided Laptop
  • Onboarding sales training program 
  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • High Energy Work Environment
  • Opportunity for Upward Mobility- The growth opportunity is great.  TSM is a fast growing public company offering unlimited earning potential to our managers and salespeople.

About Us
Townsquare is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing websites, search engine optimization, social platforms, and online reputation management. Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 357 local terrestrial radio stations in 76 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.comWJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.comTasteofCountry.comUltimateClassicRock.com, and Loudwire.com.

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

The Company
Purchase, NY
1,981 Employees
On-site Workplace
Year Founded: 2010

What We Do

Townsquare Media Group is a communities-focused media and entertainment company.
Townsquare Media Group creates and distributes original and motivating media experiences that connect communities seamlessly with content they love, people they trust, products they want, and things that matter. We attract, engage, and activate audiences on a local and national basis through our unique mix of market-leading marquee entertainment properties.
Our local business owns and operates 312 radio stations, over 326 companion websites, an e-commerce business (SeizeTheDeal.com), and approximately 500 annual live events in 66 small and medium-sized markets across the country. Our national business owns and operates leading music and entertainment-focused digital properties including TasteofCountry.com, Loudwire.com, PopCrush.com and ScreenCrush.com, several leading multi-day music festivals, including Mountain Jam and the Taste of Country Music Festival; a digital advertising portfolio which reaches over 60 million unique visitors monthly; and a marketing services business which provides a turnkey web presence for small and medium-sized businesses.

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