Position Overview:
Work with existing and newly acquired clients, from initial onboarding throughout program execution. Help to further develop clients' shopper marketing efforts by leveraging AMG proprietary platforms. Manage and mentor junior level account employees.
Highlighted Responsibilities:
Main Client Contact and Partner:
- Develop, maintain and extend client relationships by managing the day-to-day interaction (travel to client as needed)
- Develop a deep understanding of each client's business as the primary liaison. Provide effective direction to ensure progress in achieving the client's marketing objectives
- Work with client to establish target goals and objectives, high level yearly planning as well as project planning and program financial responsibility
Be Strategic, Grow the Business:
- Drive strategies to grow AMG revenue, bring business solutions to clients by offering unique shopper marketing programs
- Execute shopper marketing campaigns with a focus on conversion and ROI optimization
- Collaborate with AMG Analytics team to provide key insights and analyze program performance and to provide external and internal reporting
- Collaborate with AMG Project Management team to ensure executional excellence
- Research competitive products and industry trends
- Grow AMG client base by actively seeking business within existing clients
Mentoring and Managing:
- Manage and develop AAE/AE employees by providing guidance and support
- Provide ongoing assessments to direct reports - monthly, 90-day and annual review
Qualifications:
- 5 - 8 years of Sales promotion, advertising, marketing, or related work experience required, CPG or shopper marketing experience would be ideal
- Alcohol Beverage marketing/sales experience is a bonus
- Team management and mentoring experience a must
- Proficiency in Microsoft Office, especially Excel is a must
What We Do
Avid Marketing Group (AMG) is a shopper marketing firm servicing some of the world's best loved consumer brands. Established in 1986, our focus is providing creative marketing solutions that drive brand equity while engaging and motivating shoppers along their path to purchase. AMG supports our clients with a solid mix of strategy, cutting edge digital solutions and flawless program execution.
Our tactics include in-store sales promotion, coupons, partnerships, sweepstakes and point of sale, as well as digital and mobile programming, utilizing ORA, AMG's proprietary Online Retail Activation system. AMG has also developed a receipt validation platform called Shop.Snap.Earn. by AMG, which rewards consumers with cash, loyalty rewards, charity donations, and gamification, to increase buyer engagement. The analytics team measures response, and provides informed recommendations to better strategize next steps, utilizing our proprietary data integration tool, Utopia by AMG.
We have been in business now for over 36 years, and have been successful in providing creative marketing solutions that provide results, that are financially responsible, and that are delivered on time, every time.
