The Role
Drives revenue by prospecting direct advertisers, closing new business, expanding existing accounts, and developing integrated linear, CTV/OTT, digital, sponsorship, branded content, and event campaigns. Manages strategic client relationships, proposals, negotiations, forecasts, credit approvals, and receivables. Uses audience and ratings research tools to create data-driven recommendations, presents campaign results, and identifies renewal and upselling opportunities.
Summary Generated by Built In
Job Summary & ResponsibilitiesPreferred Qualifications
- Meet or exceed monthly, quarterly and annual revenue and new business targets
- Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television
- Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory
- Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing
- Manage a book of key direct and agency accounts as a strategic marketing partner
- Run needs-analysis meetings and build custom proposals grounded in client business goals
- Negotiate rates, packages and terms while protecting inventory value and pricing integrity
- Present post-campaign results and recommendations to drive renewals and upselling
- Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals
- Track market trends, competitive media spending and political, seasonal and category opportunities
- Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)
- Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.
- Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.
- 5+ years of media sales experience, at least 3 in broadcast, cable or streaming TV advertising
- Proven record of meeting or exceeding revenue goals and closing new direct business
- Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools
- Strong presentation, negotiation and relationship-building skills with local business owners and agency buyers
- Proficiency with CRM and sales platforms plus Microsoft Office or Google Workspace
- Bachelor's degree in marketing, communications, business or equivalent experience
- Valid driver's license, a clean driving record, reliable transportation and auto insurance for local client visits
- Preferred experience selling CTV/OTT, programmatic or addressable advertising alongside linear
- Familiarity with Wide Orbit.
- Physical requirements:
- Sits, stands and walks on a regular basis
- Ability to communicate in English both verbally and in writing
- Dexterity to manipulate computer keys, cell phone and other office equipment
- Requires the ability to think critically and to articulate information in a clear and concise manner to others verbally and in writing
- Prepare reports, business correspondence, and business proposals
- Quick and clear thinking required
- Ability to gather and organize large amounts of data and search for patterns and connections
- Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.
Skills Required
- 5+ years of media sales experience
- At least 3 years of broadcast, cable, or streaming TV advertising experience
- Proven record of meeting or exceeding revenue goals and closing new direct business
- Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools
- Strong presentation, negotiation, and relationship-building skills
- Experience working with local business owners and agency buyers
- Proficiency with CRM and sales platforms
- Proficiency with Microsoft Office or Google Workspace
- Bachelor's degree in marketing, communications, business, or equivalent experience
- Valid driver's license, clean driving record, reliable transportation, and auto insurance
- Experience selling CTV/OTT, programmatic, or addressable advertising alongside linear
- Familiarity with Wide Orbit
- Ability to communicate in English verbally and in writing
- Ability to prepare reports, business correspondence, and business proposals
- Ability to think critically and articulate information clearly and concisely
- Ability to gather and organize large amounts of data and identify patterns and connections
- Ability to perform the essential functions of the job with reasonable physical accommodations if needed
Hubbard Broadcasting, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hubbard Broadcasting, Inc. and has not been reviewed or approved by Hubbard Broadcasting, Inc..
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Healthcare Strength — Medical, dental, and vision coverage are offered to eligible employees and dependents, alongside FSAs/HSAs, telehealth, and an Employee Assistance Program. Company-paid life and disability with optional supplemental coverage further reinforce the health and protection package.
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Retirement Support — A 401(k) plan is available with employees able to begin saving on day one and a company match provided after a waiting period. Full vesting from the start strengthens long-term financial support.
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Leave & Time Off Breadth — Nine paid holidays, accruing vacation that increases with tenure, and family leave are included to support time away needs. These elements collectively offer a structured time-off framework across life events.
Hubbard Broadcasting, Inc. Insights
What's It Like to Work at Hubbard Broadcasting, Inc.?
Hubbard Broadcasting, Inc. Culture & Values
Hubbard Broadcasting, Inc. Career Growth & Development
What's the Work-Life Balance Like at Hubbard Broadcasting, Inc.?
Hubbard Broadcasting, Inc. Leadership & Management
Hubbard Broadcasting, Inc. Company Growth, Stability & Outlook
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The Company
What We Do
Hubbard Broadcasting, Inc. is a St. Paul, Minnesota family-owned and -operated broadcasting company with 10 television stations located in Minnesota, New York and New Mexico; 50 radio stations located in Minnesota, Illinois, Missouri, Ohio, Arizona, Washington, Florida, and Washington DC; F & F Productions, one of the premier high-definition remote production companies in the U.S.; CONUS Archives, a video content provider; 2060 Digital, a full service digital company, and REELZ, a national cable and satellite entertainment channel.
