The Role
Acquire new law firm clients through outbound prospecting, consultative discovery, solution presentations, negotiation, and full-cycle closing. Position digital marketing, advertising, and website solutions around client ROI and growth goals. Manage pipeline accuracy and forecasting in Salesforce, use sales engagement tools and data insights, exceed revenue quotas, and mentor newer account executives.
Summary Generated by Built In
Martindale-Avvo is seeking a high-performing Senior Account Executive (SAE) to join our Acquisition Sales organization. This role is designed for experienced sales professionals who excel at consultative, ROI-driven selling in a fast-paced, competitive environment. As an SAE, you’ll be responsible for acquiring new law firm clients, positioning Martindale-Avvo’s suite of digital marketing solutions, and consistently exceeding revenue goals while modeling best-in-class sales execution.
The legal industry is evolving rapidly, and attorneys are looking for trusted partners to help them compete in an increasingly digital-first market. Our Senior Account Executives are at the forefront of this transformation - helping law firms expand visibility, win new clients, and measure ROI through Martindale-Avvo’s marketing and advertising solutions.
What You’ll Do- Drive new business acquisition through high-volume outbound prospecting, consultative discovery, and tailored solution presentations.
- Lead with ROI and consultative value: position Martindale-Avvo’s advertising, websites, and digital marketing products in a way that connects to firm-specific growth goals.
- Own the full sales cycle: from prospecting and qualifying through discovery, proposal, negotiation, and closing.
- Master pipeline management: maintain disciplined activity, pipeline accuracy, and forecasting within Salesforce.
- Leverage data-driven insights: use metrics, reporting, and market trends to target opportunities and improve client outcomes.
- Negotiate with confidence: handle objections, present competitive differentiation, and close deals at or above minimum pricing thresholds.
- Act as a peer leader: model sales excellence, share best practices and mentor new hire Account Executives.
- Adapt and thrive through change: embrace new sales tools, evolving buyer behaviors, and product launches with agility and resilience.
Minimum of 3 years of B2B inside sales experience with 2–3+ years of closing experience with a proven track record of consistently exceeding quota.
- Strong consultative selling skills with the ability to uncover business pain points, articulate ROI, and deliver compelling solution presentations.
- Demonstrated ability to manage a short-to-medium sales cycle (2–6 weeks) while maintaining high activity levels.
- Proven success in new business acquisition — cold calling, objection handling, pipeline creation, and disciplined follow-up.
- Technical proficiency:
- Fluency in Salesforce (or equivalent CRM) - building reports, maintaining pipeline hygiene, and pulling insights for decision-making.
- Strong working knowledge of Outreach or other sales engagement tools.
- Comfort with Google Suite and other productivity platforms.
- Excellent communication skills: professional verbal presence, confident presentations and on-video demos, and polished written follow-up.
- High resilience and growth mindset - competitive, coachable, and committed to continuous improvement.
- Background in digital marketing, SaaS, or SMB marketplaces preferred.
- Base salary: $70K
- Uncapped commission with OTE $140-180K for top performers
- 3 weeks paid vacation, sick days, paid holidays, and sick leave (where applicable)
- Medical, dental, vision, and life insurance benefits
- 401(k) plan with a company match
- Accessible leadership team and transparent career growth paths
- Recognition programs, performance incentives, and professional development opportunities
About Internet Brands:
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands and its wholly-owned affiliates are an equal opportunity employer.
Skills Required
- Minimum 3 years of B2B inside sales experience
- 2-3 or more years of closing experience
- Proven track record of consistently exceeding quota
- Strong consultative selling skills, including identifying pain points, articulating ROI, and presenting solutions
- Experience managing short-to-medium sales cycles of 2-6 weeks
- Experience with new business acquisition, cold calling, objection handling, pipeline creation, and disciplined follow-up
- Fluency in Salesforce or an equivalent CRM, including report building and pipeline management
- Working knowledge of Outreach or another sales engagement tool
- Comfort with Google Suite and other productivity platforms
- Excellent professional verbal, presentation, video demonstration, and written communication skills
- Competitive, coachable, resilient, and committed to continuous improvement
- Background in digital marketing, SaaS, or SMB marketplaces
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The Company
What We Do
Our Company: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans. Our Business: WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide: help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.
