Senior Account Executive, Technology

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman Toronto is looking for a smart, curious, and talented communications professional to join our Technology team as a Senior Account Executive.

In this role, you’ll:
• Contribute to communications planning and help develop and execute earned media strategies
• Support product launches, media moments and client events from start to finish
• Build and maintain relationships with key Canadian media
• Translate complex product stories into clear, compelling narratives that resonate

You’ll work closely with:
• An integrated team across influencer, social and paid media
• External partners and clients
• Teams across Edelman’s global network
• High-profile, international brands

This role requires:
• A strong writer
• An organized project manager
• A confident media relations practitioner
• Someone who can balance day-to-day execution with thoughtful, strategic input

Experience that is an asset:
• Consumer technology
• Lifestyle
• Media relations
• Integrated communications

Above all, we’re looking for someone who is:
• Proactive
• Collaborative
• Energized by the pace of working on high-profile brands

Responsibilities:
• Demonstrate an understanding of today’s news and media landscape and the ability to think through how best to pitch a client’s story to shrinking newsrooms
• Understand key client information, including business strategy, industry issues, products and services, key customers and competitors
• Provide client service administration support; attend meetings, handle scheduling logistics, and draft agendas and recaps
• Research, compile and analyze the media landscape as it pertains to technology and business influencers and outlets
• Write, edit and proofread materials including press releases, pitch letters, fact sheets and client correspondence
• Participate in new business process including research, audits and proposal development
• Demonstrate general knowledge of social media tools
• Build lists and pitch media
• Commit to continuous learning through internal and external training opportunities
• Live the Edelman values: the relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing

Qualifications:
• A Bachelor’s degree or better in Communication or related discipline from an accredited college or university
• 1 to 2 years of related experience in earned media or communications experience working on enterprise technology, gaming, gadgets or consumer technology client files
• Excellent knowledge of the media landscape in Ontario and Canada
• An understanding of the role of communications and PR agencies
• Agency experience considered an advantage
• Media relations experience would be valuable, as well as an understanding of how to compile and showcase media results with proactive analysis of message pull-through, tone of coverage, etc.
• Solid grasp of all basic public relations tools, and how they affect the client
• Experience using media monitoring tools and conducting coverage analysis is a definite asset
• Fundamental understanding of media outreach assignments, with the ability to apply experience and initiative to develop appropriate media strategies
• Understanding of how to compile and showcase media results with proactive analysis of message pull-through, tone of coverage, etc.
• Excellent writing skills across various formats and media
• Proficiency with MS Office, MS Excel and MS PowerPoint is required
• Great references from past employers
• A smart mind for business, it is why we’re here, right?

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We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.