📍 SoHo, New York, NY · Full-time · From June 2026
Why this role matters
Formance is a $21M Series A company backed by PayPal Ventures and top-tier investors, building the financial backend that powers the next generation of fintechs, banks, and digital platforms. Already partnering with Coinbase, Fireblocks, and leading financial platforms across the US and Europe.
We opened our New York office almost a year ago to accelerate our expansion into the US market. We closed Q1 strong. We have the product, the customers, and the momentum. What we need now is someone who can walk into a room with a CTO or a Head of Engineering, understand their problem in 20 minutes, and make them feel like Formance is the only logical answer.
This isn't a role for someone who follows a script. It's for someone who genuinely enjoys the challenge of selling something technical to people who know their stuff.
What you'll actually do
Own the full sales cycle — from the first cold conversation to signed contract — on complex, multi-stakeholder deals. Your buyers are CTOs, VPs of Product, and Heads of Engineering at fintechs, SaaS platforms, and financial institutions.
Work closely with our founders and engineering team — not as a support function, but because the best deals at Formance happen when sales and product think together. You'll bring market signals back from the field that shape what we build next.
Identify high-potential targets in the US market, run discovery calls that go deep on architecture and business model, navigate procurement and compliance in technical environments, and close deals with conviction.
What we're looking for
Must-haves:
4+ years in B2B tech sales, with a track record of closing complex deals with technical buyers — CTOs, VPs of Engineering, Heads of Product. You've sold infrastructure, APIs, developer tools, or technical SaaS.
US market experience: you understand how enterprise and mid-market deals move here — procurement cycles, legal constraints, stakeholder dynamics.
Comfort in an early-stage environment where the playbook is still being written, resources are focused, and your judgment matters more than your ability to follow a process.
What will set you apart:
You can explain a complex technical concept simply. You can build credibility with an engineer and a CFO in the same meeting. You get curious about a customer's architecture before you pitch.
Fintech or financial infrastructure experience is a plus — but not a requirement. What matters is your ability to get up to speed fast and sell with conviction in a technical environment.
Package
$150K base · $300K OTE with uncapped variable · Equity · 401(k) · Health insurance · Annual team offsite in Europe
About Formance
We're building the infrastructure layer for modern money movement — open-source at the core, with a growing suite of financial backend modules used by platforms operating at global scale.
Technical docs · GitHub
Skills Required
- 4+ years in B2B tech sales
- Track record of closing complex deals with technical buyers
- US market experience
Formance Compensation & Benefits Highlights
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Leave & Time Off Breadth — Time off is described as unlimited with a tracked minimum of 20 days, alongside paid holidays, sick time, and bereavement, with measures to ensure time is actually taken. This points to generous leave coverage for a small, scaling company.
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Healthcare Strength — Health coverage is highlighted through employer-paid Alan Blue for France roles and listings that include medical and dental, with added supports like telemedicine and an EAP. These elements indicate strong core healthcare provisions, particularly in the EU footprint.
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Equity Value & Accessibility — Equity is included as part of total compensation, with performance bonuses and a clearly stated OTE structure for at least one senior sales role. Early-stage context indicates equity is a meaningful component of the overall pay mix.
Formance Insights
What We Do
Formance builds the financial infrastructure for the hybrid economy — the world where money moves across fiat, crypto, and every payment rail in between. We're a YC S21 company backed by a $21M Series A led by PayPal Ventures. Our open-source ledger gives digital asset companies, vertical SaaS platforms, and regulated financial institutions the speed, flexibility, and compliance-grade trust they need to build money movement products without compromise. Customers include leading crypto exchanges, neobanks, payment platforms, and fintech infrastructure companies. Engineering teams use Formance to model any fund flow — however complex — with full auditability out of the box. No rebuilding core accounting logic for each new provider. No brittle internal ledgers that break at scale.
Why Work With Us
Sell into crypto exchanges, neobanks, and payment platforms at the intersection of fintech and crypto/fiat convergence. Organic pipeline, strong retention, Series A led by PayPal Ventures. Real deals, real stakes. Small team, direct access to founders — join as we're scaling.
Gallery
Formance Offices
OnSite Workspace
Our team works fully on-site at our New York office. We believe in-person collaboration drives better decisions, faster iteration, and stronger team cohesion.
