Senior Account Executive, Paid Search

2006 - Senior Account Executive, Paid Search

About Wavemaker

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

About the role

As a Paid Search Senior Account Executive, you will be responsible for the execution of paid search activity. You will build strong platform knowledge and supplier relationships, as well as autonomously deliver structured experimentations, accurate media plans & billing, performance optimisation, and reporting & analysis.

• Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action as needed.
• Ensure adherence to the Wavemaker Way for Paid Search on your clients and contribute to the development our products.
• Making full use of the technology available. Adoption of 3rd and 1st party tools & technology (e.g. Unlock, GroupM Automations Portal etc.).
• Support on the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
• Interact effectively within your internal client team, and with the client & suppliers, building solid working relationships and establishing rapport.
• Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
• Work with your colleagues in the Global Hub to ensure daily diagnostics and governance is achieved to the highest standards.
• Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider WPP training & events, and more.

1. Performance.
   • Collaborate with and support other team members in the implementation and optimisation of paid search campaigns for clients.
   • Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance.
   • Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
   • Spot trends & patterns in data, fix alerts & anomalies before they become a problem.
   • Responsible for the execution of a ‘fearless growth’ mindset in your team; continually experimenting and driving performance forwards for clients.

• • Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
  • Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.

Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, and overall progress of clients against the WM Search Maturity Framework.

Skills and Experience 

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.

It’s essential that you have:

• Deep Paid Search knowledge and experience, with current dated certifications (Google Ads and Microsoft Ads).
• Understanding of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360, Adobe for example).
• Strong Microsoft Office skills which include Excel & PowerPoint.
• Experience in Google Data Studio or similar reporting platforms.
• Operationally proficient with excellent project management skills. You have a demonstratable ability to manage multiple tasks at once.
• You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.
• You focus on causation, not just the correlation of data & performance. Identify the insight, make it actionable, get it done.
• You have immaculate attention to detail.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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