Senior Account Executive, Kuala Lumpur

You’re the kind of person who looks at the way technology is reshaping our world and thinks, “I want to be part of that.” Complex problems excite you. Being in the middle of fast-moving conversations, influencing outcomes, and helping clients navigate their next big challenge gives you energy.

You thrive when surrounded by sharp, curious teammates — people who push your thinking, value collaboration, and aren’t afraid to challenge the status quo. You’re fascinated by how emerging technologies like GenAI, FinTech innovation, blockchain applications, and Greentech breakthroughs can redefine industries and open entirely new possibilities. And you want to be right where those shifts are happening.

We’re looking for individuals who bring that same spark — high-energy, intelligent, ambitious talents who see themselves growing into trusted communication consultants and future leaders. People who bring fresh ideas, a sense of humor, and an open mind. People who enjoy working across teams, across markets, and across perspectives.

If this feels like a story you want to be part of, turn the page.

The Plot Thickens: Job Description — Senior Account Executive

What You’ll Do:

• Act as a trusted business partner to clients — providing strategic communications counsel that aligns with business objectives and drives competitive differentiation.
• Develop and execute IMC strategies leveraging owned, earned, and paid media channels.
• Build and nurture strong relationships with journalists and editors, content creators, and analysts.
• Champion the agency’s reputation and culture by embodying leadership, creativity, and strategic excellence across markets.
• Support multiple client accounts and regional projects, ensuring profitability, quality of service, and award-worthy outcomes.
• Support senior team members in client engagement and project planning, contributing ideas to strengthen campaign outcomes.
• Build and maintain client relationships (including C-suite), assisting in communications with senior stakeholders where appropriate.
• Anticipate challenges, identify opportunities, and proactively shape strategies that advance both client and agency goals.
• Contribute to new business efforts by supporting pitch decks, and presentations with insights.
• Participate in developing and applying Hoffman Agency (HA) products and methodologies for regional replication.
• Contribute to agency growth initiatives such as off-sites, “lunch bucket” presentations, and cross-regional knowledge sharing.
  

Attributes of the Protagonist (That’s You)

• Strategic thinker who sees the bigger picture and can translate business goals into communication strategies that drive real impact.
• Build strong relationship with clients, media, and content creators, learning to engage professionally and contribute to trust -building efforts.
• Team player, known for developing talent, fostering creativity, and empowering teams to achieve their best.
• Storyteller and communicator with exceptional writing, presentation, and persuasion skills across both traditional and digital platforms.
• Digital-savvy strategist who integrates data-driven insights, social media, and emerging technologies into holistic campaigns.
• Problem solver who anticipates challenges, navigates ambiguity, and turns obstacles into strategic opportunities.
• Trailblazer with curiosity and courage to push boundaries, experiment with new ideas, and set benchmarks for excellence.
• Collaborative influencer within the agency network — sharing knowledge generously and inspiring regional peers.
• Commercially minded professional who balances creativity with profitability, ensuring sustainable client and agency growth.
• Culture shaper, bringing energy, integrity, and inclusiveness that strengthens the agency’s reputation both internally and externally.

The Hero’s Background: Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, or related field; postgraduate or MBA qualification is a plus
• 3–5 years of experience in public relations, integrated communications, or marketing — preferably within an agency environment
• Experience supporting regional or multi-market client accounts with measurable business impact
• Understanding of the technology, B2B, or digital ecosystem — able to connect insights across industries such as IoT, semiconductors, or supply chain
• Strong strategic planning skills with the ability to translate client business goals into compelling communication campaigns
• Demonstrated expertise in media relations, storytelling, and stakeholder engagement at senior and C-suite levels
• Hands-on experience managing cross-functional teams and mentoring mid-level leaders to success
• Solid grasp of digital and social media trends, analytics, and integration of owned, earned, and paid channels
• Excellent presentation, writing, and client consulting skills — persuasive, articulate, and confident under pressure
• Entrepreneurial mindset with commercial acumen; able to balance creative innovation with business profitability
• Comfortable operating in fast-paced, multicultural, and matrix environments across APAC or global markets

About The Hoffman Agency

We are an integrated communications consultancy built to solve tough challenges — the more complex, the better — for technology companies shaping the future. Headquartered in Silicon Valley, our network spans across global innovation hubs including Bangkok, Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Taipei, and Tokyo.

At Hoffman, we combine deep tech understanding with bold storytelling to help brands stand out, influence conversations, and drive meaningful impact.

For more information, visit www.hoffman.com

We are proud to be a diverse and inclusive workplace — one that celebrates individuality and welcomes people of all backgrounds. We’re an equal opportunity employer, and we encourage applications from all individuals regardless of race, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or veteran status.

Join us and be at the forefront of marketing and communications innovation, partnering with industry-leading technology brands across the world. We value diverse perspectives, inclusive decision-making, and ideas that push boundaries to shape what’s next.

We offer a competitive salary, comprehensive benefits, and career growth opportunities — plus a unique four-week paid sabbatical after four years of service, because we believe in rewarding dedication and balance.