The Role
Lead client relationships and digital strategy for marketing technology and CRM-driven campaigns. Oversee cross-functional teams, define success metrics, create omnichannel strategies, author briefs, manage scope and client presentations, and deliver performance-driven solutions that drive client growth.
Summary Generated by Built In
Location: Minneapolis, MN
Hires local to the Twin Cities Metro-Area can anticipate an in-office component of 1-2 days a week, employed with Bold Orange. If this position lists, “Open to Remote”, hires outside of the metro area can anticipate travel to our Minneapolis, MN office on an as-requested basis. We value human connection and some travel is anticipated.
About Bold Orange:
Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients.
Position Summary:
Bold Orange is seeking a driven, strategic, digital and technology fluent Senior Director, Client Strategy & Services to lead client relationships and drive innovative, results-oriented marketing solutions. As a member of the CSS team, you can expect to understand, analyze, strategize, ideate, collaborate, contribute, and lead client solutions that deliver “And Then Some” to drive meaningful results for our clients.
As a digital-first agency, we are looking for candidates with demonstrated experience in developing and executing on strategies across digital touchpoints to create seamless customer experiences through enablement of data and marketing technology.
Duties and Responsibilities:
- Lead Digital Strategy and Execution: Apply deep expertise across digital channels and technical platforms—including email, website, and marketing automation—with a strong emphasis on strategic planning and performance-driven execution
- Lead and inspire cross-functional agency teams to deliver great work to clients. Set the vision and create the strategy for our work and develop solutions to drive results for our clients. Set strategic direction, define success metrics, and foster collaboration to achieve client goals
- Partner closely with client teams including marketing, technology, operations, finance, analytics, technology, and senior management
- Build client relationships at the highest level and actively work to unlock new opportunities
- Develop and deliver compelling, holistic marketing strategies through engaging storytelling and persuasive presentations
- Author creative and project briefs
- Manage scope changes, resolve conflicts, and maintain momentum through proactive problem-solving and negotiation
- Monitor industry developments and best practices to inform strategy and keep clients ahead of the curve
Required Qualifications & Experience:
- Bachelor’s degree in business, marketing, communications, public relations or equivalent work experience
- 9+ years of marketing/advertising experience in an agency setting
- 12+ years of work experience across digital, 1to1 marketing, MarTech and CRM, with a heavy emphasis and interest in the digital strategy required to execute in these channels
- Proven expertise in comprehensive CRM strategy. Certification in one or more of these platforms is strongly encouraged
- Strong understanding of digital ecosystems, customer journeys, and omnichannel campaign execution
- Passion for learning the client’s business, including company business goals and objectives, products, markets, brand positioning, competitive landscape, industry, distribution, etc.
- Strong storytelling and overall PowerPoint presentation skills: You should be able to tell a story through your presentations
- Ability to understand data and reporting and provide summaries and insights to the clients
- Ability to anticipate, plan and prioritize to manage the workload effectively and efficiently
- Strong attention to detail
- Desire to work in a fast-paced creative environment with a “can-do” attitude that inspires teams and clients
- Leadership skills and the desire to mentor
- Desire to always be learning and growing
Benefits That Matter:
Our benefits are designed to support life’s many stages—expected and unexpected. Eligible employees can access:
• Medical, dental, and vision insurance
• Virtual mental health support
• Health Savings and Flexible Spending Accounts (including dependent care)
• Infertility and critical illness benefits
• 401(k) with generous 6–10% employer contribution
• Paid parental leave
• Tuition reimbursement
• Free parking and commuter support
Note: Some benefits apply only to full-time employees.
Who We Are:
Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell-O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun.
Equal Opportunity Employer:
We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors.
Skills Required
- Bachelor's degree in business, marketing, communications, public relations or equivalent experience
- 9+ years marketing/advertising experience in an agency setting
- 12+ years experience across digital, 1to1 marketing, MarTech and CRM
- Proven expertise in comprehensive CRM strategy
- Certification in one or more CRM/MarTech platforms
- Strong understanding of digital ecosystems, customer journeys, and omnichannel campaign execution
- Strong storytelling and Microsoft PowerPoint presentation skills
- Ability to understand data and reporting and provide summaries and insights
- Experience leading and inspiring cross-functional agency teams
- Ability to manage scope changes, resolve conflicts, and negotiate
- Strong attention to detail and ability to prioritize workload effectively
- Leadership skills and desire to mentor
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Bold Orange is a customer experience agency helping brands with end-to-end CX needs inclusive of go-to-market experiences, content, UX/UI, loyalty and CRM, performance marketing, digital media and Salesforce Marketing Cloud implementation.
