Senior Account Director of Group Sales

Posted 3 Days Ago
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Lihue, HI, USA
In-Office
100K-120K Annually
Senior level
Real Estate • Travel • Hospitality
The Role
Leads group sales for The Royal Sonesta Kaua'i Resort by managing high-value accounts, developing new business, selling guest rooms and meeting space, optimizing need periods, and achieving revenue targets. Responsibilities include client relationship development, sales prospecting, account planning, competitor monitoring, CRM maintenance, sales trips, property inspections, and collaboration with revenue management, catering, and marketing.
Summary Generated by Built In

We’re Sonesta International Hotels.
The 8th largest hotel company in the U.S.—and growing fast.

An epic blend of full-service and focused hotels in major cities, Sonesta’s uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect.

Together We Thrive—bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting.

Job Description Summary

The Senior Account Director of Group Sales at The Royal Sonesta Kaua‘i Resort plays a key leadership role in driving group revenue performance for one of the most iconic oceanfront resorts in Hawai‘i. This role is ideal for an experienced and highly motivated group sales professional who thrives in a destination environment, excels in relationship-driven markets, and is eager to contribute to the continued commercial success of a flagship Sonesta resort.
This position combines strategic account management, new business development, and shoulder-season need-period optimization. The Senior Account Director will oversee high-value group accounts, develop targeted market strategies, and collaborate closely with revenue management, catering, and marketing to exceed annual revenue goals.
For a driven group sales manager with 5-8 years of experience, preferable in a resort and/or upscaled environment. This role offers exceptional career-growth potential and the opportunity to join a rapidly expanding hospitality brand with more than 1,200 hotels across North America.
This position is primarily property-based, with remote flexibility for highly qualified candidates.

Job Description

Principle duties and responsibilities (Essential Functions) include:   

Key responsibilities would include selling guest rooms and meeting space within assigned accounts and segments to groups for The Royal Sonesta Kaua’i.

Other Job Functions

  • Explore new sources of business by developing new contacts.
  • Continue to develop relationships with current supporters through innovative and effective strategies.
  • Seek and contact new potential clients through:
    • Direct enquiry
    • Sales leads – domestic and overseas
    • Sales Blitz
      • Be responsible for room night and revenue production from allocated segments
      • Entertain executives and secretaries of potential corporate and travel companies and in-house guests to ensure future business to the hotel
      • Monitor monthly production and create business plans to achieve the monthly targets
      • Consistently quote rates to help achieve the hotels’ occupancy, average rate, and RevPAR goals
      • Monitor competitors’ performance where it relates to their particular market segment
      • Maintain and update the hotel’s CRM system in accordance to Sonesta guideline
      • Attend daily sales briefings, weekly revenue meetings, and monthly sales meetings
  • Organize and participate in familiarization visits, sales blitzes, entertain and conduct other business-generating activities as and when require
  • Conduct on-site inspections for existing or prospective travel influencers, decision makers and end users.
  • Be aware of current market trends and supply competitor activity information to the sales leadership.
  • Participate in sales trips and, when required, complete all sales reports in accordance with Sonesta guidelines.
  • Participate in any projects as and when assigned by the department head.
  • Perform any other reasonable duties as required by the department head.
  • Deliver Passionate & Engaging Service to our Guests
    • You will be passionate and truly engaged in taking care of our guests,  recognizing individual guests and anticipating their unique needs in order to exceed their expectations
    • You will consistently deliver our GUEST model:
      • Greet or welcome everyone, warmly with a smile
      • Use eye and ear contact and guest’s name
      • Establish/anticipate needs
      • Solve and own all requests/complaints
      • Thank everyone
  • Build Solid Relationship with your Colleagues
    •  Treat colleagues with respect and dignity
  • Other duties and responsibilities may be assigned. The employee is expected to work in other areas of the hotel when needed to assist operations to perform job duties not necessarily contained in this job description.

Qualifications and Skills

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Previous experience with hotel sales is required. Group sales experience of 3-5 years is preferred.
  • College degree preferred
  • Proficiency in Outlook, with basic knowledge of Words, Excel, Teams and PPT
  • Knowledge of Cvent, Ideas (group evaluator), Zoom info is a plus.
  • Must speak fluent English.
  • Frequently standing up or moving within and outside the facility
  • Carrying or lifting items weighing up to 25lbs
  • Communicating with customers, employees, and third parties
  • Handling objects, products and computer equipment

Additional Job Information/Anticipated

Pay Range

$100K-$120K. Base pay offered may vary depending on various factors including but not limited to job related knowledge, skills, and job specific/overall experience.

Benefits

Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:

  • Medical, Dental and Vision Insurance
  • Health Savings Account with Company Match
  • 401(k) Retirement Plan with Company Match
  • Paid Vacation and Sick Days
  • Sonesta Hotel Discounts
  • Educational Assistance
  • Paid Parental Leave
  • Company Paid Life Insurance
  • Company Paid Short Term and Long Term Disability Insurance
  • Various Employee Perks and Discounts
  • Hospital Indemnity
  • Critical Illness Insurance
  • Accident Insurance

Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered. 

Skills Required

  • Previous experience with hotel sales
  • Three to five years of group sales experience
  • Fluent English
  • Proficiency with Outlook
  • Basic knowledge of Word, Excel, Teams, and PowerPoint
  • Ability to frequently stand or move within and outside the facility
  • Ability to carry or lift items weighing up to 25 pounds
  • Ability to communicate with customers, employees, and third parties
  • Ability to handle objects, products, and computer equipment
  • College degree
  • Knowledge of Cvent, Ideas, and ZoomInfo
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The Company
HQ: Newton, MA
342 Employees
Year Founded: 1986

What We Do

Sonesta International Hotels Corporation is a rapidly expanding hospitality company that operates a diverse portfolio of hotel brands ranging from upscale to extended stay across the U.S. and internationally.

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