Senior Account Director, Events

Posted Yesterday
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London, Greater London, England, GBR
In-Office
Senior level
AdTech • Marketing Tech
The Role
Lead end-to-end planning and delivery of large-scale experiential activations for an FMCG client across sport and entertainment partnerships. Manage strategy, budgeting, client and rightsholder relationships, onsite execution, project teams, and commercially focused delivery to drive fan engagement.
Summary Generated by Built In

About the Role:

The Senior Account Director will lead the delivery of large-scale, world-class brand experiences for a major FMCG client, working across sport and entertainment partnerships. Reporting into the Director of Events & Live Experiences, this role oversees end-to-end experiential planning and delivery — from strategy and budgeting through to onsite execution — while managing client, rightsholder and agency relationships. You’ll play a key role in driving fan engagement, leading project teams, and ensuring high-quality, commercially focused delivery across multiple activations.

About the Agency:

Culturally Connected, Seriously Effective. 

A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports.  These connections make our clients more memorable - the key to unlocking effectiveness. 

Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement. 

Our work has won numerous awards, and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement, and strong governance, all delivered through transparent processes. 

We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with incredible clients, including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald’s, and Just Eat Takeaway.com. 

Follow us @fuse_agency Visit us online. Find us on LinkedIn 

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/. 

Skills Required

  • Proven experience leading large-scale experiential brand activations
  • Experience working across sport and entertainment partnerships
  • End-to-end experiential planning and onsite execution experience
  • Budgeting and commercial management for activations
  • Client, rightsholder, and agency relationship management
  • Proven ability to lead project teams and stakeholders
  • Strong focus on fan engagement and campaign effectiveness

Omnicom Media Group UK Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Omnicom Media Group UK and has not been reviewed or approved by Omnicom Media Group UK.

  • Leave & Time Off Breadth Leave allowances include 27 days’ annual leave plus a birthday day and options to trade holiday. Additional “summer Fridays/recharge days” help widen time‑off options.
  • Flexible Benefits Hybrid working with a typical three‑days‑in/two‑days‑remote pattern and defined core hours supports flexibility. Work‑from‑anywhere allowances and 2–3 WFH days are also referenced in the UK context.
  • Healthcare Strength Private medical insurance, life assurance, and an Employee Assistance Programme are part of the core package. Mental wellbeing support, trained Mental Health First Aiders, and a subsidised gym further reinforce health coverage.

Omnicom Media Group UK Insights

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The Company
London
3,786 Employees

What We Do

OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences. We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards. We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.

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