Senior Account Director (EMEA)

Job Description – Senior Account Director (EMEA) 

About Greenpark 

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.  

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Kellogg’s, Emma Sleep, De Beers and more. 

Our Values 

As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. 

About the role 

Why The Job Exists 

• To lead
  and grow positive and long-lasting relationships with senior GP clients. 

• To lead organic account growth for set accounts, driving upsell and contributing to the overall business target. 

• To strategically lead specified projects and accounts, ensuring the highest possible quality of work. 

• To provide a key leadership role for your team and the teams working on your accounts. 

What The Job Covers 

• Senior client relationships for assigned projects;  

• Account strategy and account-wide quality control; 

• Account growth and profitability within business targets; 

• Internal project reporting and communications. 

Reporting and Communication Structure 

• The Senior Account Director reports into the Group Account Director. Performance and progression are reviewed together with the HCS. 

• Deliverables and reviews of work should be done alongside the HCS if relevant for the project. 

• Overall account issues or concerns should be escalated to the HCS, who then in turn reports into the MD.  

• The Senior AD delegates relevant tasks, provides leadership and quality control against deliverables. 

What you’ll do 

Client Leadership 

• Serve as the primary senior contact for your key client accounts, building strong, long-term relationships. 

• Understand your clients on a personal level as well as their business, industry and goals to provide strategic counsel and anticipate needs. 

• Partner with the lead strategist to initiate strategic planning sessions and campaign development aligning with the clients objectives. 

• Ensure client satisfaction and retention through proactive communication and performance excellence. 

Account Management & Strategy 

• Oversee the development and execution of multi-channel digital marketing strategies (including paid media, SEO, social, web, content, CRM, etc.). 

• Work with the Project Director to manage timelines, budgets, and deliverables to ensure efficiency and profitability. 

• Drive quarterly business reviews and campaign performance reporting. 

• Translate client briefs into actionable plans, ensuring alignment across teams. 

• Foster a collaborative, high-performing culture that encourages innovation and accountability. 
  

Business Development and Commercial Performance 

• The Client Services team is responsible for contributing to sales targets by identifying organic growth opportunities within existing accounts. The Senior Account Director should work closely with the Sales Leads to do this. 

• Individual client and project targets are set as part of the wider team and business targets. The Senior Account Director should lead the generation of ideas that could help the business upsell, develop work or move into new areas of work in order to meet these targets. 

• The Senior Account Director should ensure client satisfaction and maintain a high quality of work, thus positioning GP as a key long-term partner
  and presentation. Collaborate with leadership to refine service offerings and explore strategic partnerships. 

Financial 

• Oversee the financial performance of assigned projects.  

• Liaise with the project management and operations teams on expenditures and spending against client budget, escalating to HCS as required.  

• Report to the HCS and finance team as required on the financial health of a project or account, and leading conversations with client relating to any additional or unexpected expenditures.   

• Stay up to date on the finance team’s internal project tracking process and adhere to this, with relevant updates provided as needed. 

• Track project revenue recognition by keeping the monthly forecast
  up to date and accurate on a weekly basis, reporting back to the HCS, MD and Operators Director. Support the team in the management of workload to help us hit our 4MF targets, wherever possible. 

• Drive project efficiencies, ensure work is profitable, and contribute to forecasting. 

Further Responsibilities 

• Act in good faith to the Company and its Shareholders at all times; 

• Maintain loyalty and respect for fellow managers;  

• Set and maintain
  high standards and lead by example;  

• Inspire, motivate and communicate;  

• Praise good work and constructively criticise when appropriate;  

• Maintain awareness of your team’s pressures and problems and work to resolve where possible. 

How we’ll support you 

• 25 days of holidays per year + UK bank holidays and your birthday off. 

• Christmas Closure - (extra days on top of your holiday allowance) 

• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc) 

• Private pension and private healthcare insurance. 

• Access to VDU Eye Tests and Employee Assistance Programme (EAP). 

• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards). 

• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.  

• Referral Bonus Scheme. 

• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.  

• Enhanced maternity/paternity leave allowances. 

• WFA policy – work from abroad for up to 4 weeks per year. 

• Yearly Calm subscription