Senior Account-Based Marketing Manager

Posted 25 Days Ago
Hiring Remotely in USA
Remote
Mid level
Software
The Role
Develop and execute targeted ABM campaigns, manage daily ABM initiatives, analyze metrics, and optimize marketing strategies to drive pipeline growth.
Summary Generated by Built In

About Us:

Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.

Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people across the USA and Canada, including entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position.

The Opportunity - (Remote - USA / CANADA)

We’re looking for a skilled Senior Account-Based Marketing Manager to join Wrapbook’s growing Marketing team. Reporting to the Director of Demand Generation, you'll play a critical role in developing and executing strategic marketing initiatives designed to generate high-quality pipeline and accelerate revenue growth through targeted, multi-channel ABM campaigns within a defined segment.

The ideal candidate will have a proven track record in demand generation roles, ideally within mid- to late-stage B2B tech startups targeting mid-market and Enterprise customers. You're highly analytical, creative, and comfortable executing complex buying motions focused on clearly defined target accounts. You thrive when collaborating cross-functionally, bringing a creative and data-driven approach to personalized campaigns.

What you’ll do:

  • Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals.

  • Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod).

  • Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to drive generate pipeline.

  • Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging.

  • Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders.

  • Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging.

  • Assist in optimizing ABM budget to ensure maximum ROI.

What You’ll Have:

  • 4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers

  • Dedicated experience executing high-impact, high-touch ABM campaigns

  • Comfort using first and third-party intent data to inform account strategies

  • Strong analytical skills and comfort monitoring and reporting on performance metrics

  • Ability to manage multiple initiatives simultaneously in a fast-paced startup environment

  • Highly collaborative, effective communication skills, and the ability to translate insights into action

Tech Stack:

  • Salesforce

  • Marketo, Hubspot or similar marketing automation platform

  • 6sense, Demandbase, Bombora, or similar buyer-intent platform is a plus but not required


Why Join Us

At Wrapbook, creativity meets technology — and not just in the product.

In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:

  • Unlimited Paid Time Off

  • Work from anywhere in Canada and USA

  • Health and Dental benefits

  • Up to $1,500 USD/ $2,025 CAD towards IT set up for your home

  • Up to 2% matching RRSP / 401K

  • Learning and Development opportunities

  • Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

Our Pledge to Fostering an Inclusive and Safe Workplace:

Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.

Apply Now

Have we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly!

#LI-Remote

Top Skills

6Sense
Bombora
Demandbase
Hubspot
Marketo
Salesforce
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The Company
HQ: New York, NY
197 Employees
Year Founded: 2018

What We Do

Employers in media production and the entertainment industry are constantly hiring. Freelance employees move between projects and could get onboarded 30 or more times in a single year.

And yet, much of the industry uses physical paperwork with no easy way to track payments, often struggling with compliance (due to ever-changing laws and union rules), and has few automation processes in place when it comes time to send payroll reports to their accountants.

Wrapbook is an intuitive payroll and insurance solution for those balancing multiple projects. With digital solutions, simplified compliance, and comprehensive reporting, we take the stress away so employers and project-based workers can focus on the big picture.

Commercial producers, filmmakers, and anyone creating media deserve robust solutions to meet their unique demands.

With Wrapbook, you only have to ask for documents from cast and crew once. Our platform lets you move all the onboarding forms associated with any crew from a project to any future ones, giving you back hours. By swapping out paper timecards with digital ones, approving payroll is now a piece of cake. Crew can log into Wrapbook from any device to enter their hours and expenses.

Providing producers with the right tools to onboard crew and process payments helps them put routine work on auto-pilot. That way, they can focus on more compelling tasks.

Let us tackle paperwork, payroll, and insurance, so you can continue creating the work that matters.

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