Senior Account Based Marketing Manager

Posted An Hour Ago
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Hiring Remotely in Canada
Remote
Senior level
Artificial Intelligence • Cloud • Consumer Web • Productivity • Software • App development • Data Privacy
Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working.
The Role
Develop and execute personalized account-based marketing programs for strategic B2B accounts. Partner with Sales to prioritize accounts, engage buying groups, create pipeline, and accelerate opportunities through coordinated multi-channel campaigns. Analyze account, intent, engagement, and pipeline data; run experiments; apply AI responsibly; and scale successful campaigns into repeatable playbooks. The role requires strong writing, analytical judgment, cross-functional influence, and independent ownership of complex ABM initiatives.
Summary Generated by Built In
Role Description

Dropbox is hiring an Account-Based Marketing Manager to help turn our highest-potential accounts into our next great customer relationships. As part of the Dropbox Marketing organization, you will create targeted, personalized marketing programs that engage priority buying groups, open doors within strategic accounts, and create or accelerate pipeline across the Dropbox portfolio.

This is a hands-on IC4 individual contributor role for a high-agency marketer who combines strong campaign execution with analytical judgment, strategic prioritization, and cross-functional influence. You will work at the intersection of Marketing, Sales, and Data Science, translating account intelligence, product signals, buyer needs, and business priorities into compelling experiences that move accounts forward. You will independently lead cross-functional, multi-phase ABM initiatives, clarify ambiguous problems, make thoughtful tradeoffs, and help partners align around the highest-value opportunities.

This role is built for an experimenter and builder. You will have the freedom to test new channels, messages, technologies, and account plays, learn quickly from performance, and scale the approaches that deliver results. You will help Dropbox strengthen its ABM motion by bringing together personalized experiences, product-led growth signals, and coordinated Sales engagement.

You will join Dropbox at an important moment in the evolution of our sales-led growth strategy. You will gain meaningful exposure to senior Sales and Marketing leaders, work across a diverse portfolio of products and audiences, and see a direct connection between your ideas, the customer experiences you create, and measurable revenue impact.

Responsibilities
  • ABM campaign execution: Develop and execute integrated 1:1, 1:few, and 1:many programs with Marketing leadership that engage priority accounts, reach key buying-group members, generate qualified meetings, and create or accelerate pipeline.
  • Creative account plays: Design high-impact campaigns and bespoke experiences that help Dropbox stand out within target accounts, using tactics such as personalized content, digital advertising, direct mail, events, executive engagement, custom landing pages, and coordinated Sales outreach.
  • Account personalization: Turn account fit, product usage, intent, engagement, industry context, and buyer insights into relevant messaging, offers, content, and experiences tailored to specific accounts and buying roles.
  • Sales partnership & prioritization: Partner closely with Sales to identify priority accounts and stakeholders, establish shared investment criteria, understand account-specific challenges, and align teams around the highest-value opportunities. Develop coordinated plays that open new opportunities, expand customer relationships, advance active deals, and resolve misalignment when account priorities or signals change.
  • Experimentation & optimization: Develop campaign hypotheses, test new channels and creative approaches, and prepare account engagement and pipeline results to review and continuously improve targeting, messaging, personalization, and program investment.
  • AI-enabled execution: Proactively apply approved AI tools to improve account research, campaign development, personalization, analysis, and decision-making. Model rigorous validation of AI outputs in complex marketing scenarios, identify and mitigate risks, and experiment responsibly with new AI-enabled approaches that can improve outcomes for the role and its cross-functional partners.
  • Scalable plays & operating model: Turn successful campaigns and experiments into repeatable frameworks, templates, measurement approaches, and playbooks that Sales and Marketing teams can consistently adopt across products and segments. Use learnings from execution to recommend improvements to Dropbox’s ABM priorities, operating approach, and cross-functional ways of working.
Requirements
  • Results driven professional with 6+ years of overall experience.
  • ABM experience: 4+ years of B2B marketing experience, including at least 2 years directly executing ABM programs for enterprise or high-value accounts.
  • Scaled, high-agency execution: Experience independently owning ABM programs in a complex B2B environment involving multiple buying-group members, cross-functional Sales coordination, multiple channels, and measurable pipeline outcomes.
  • Multi-channel campaigns: Demonstrated experience independently launching coordinated campaigns across channels such as digital advertising, email, landing pages, content, direct mail, events, executive programs, and Sales outreach.
  • Writing & messaging: Excellent writing and editing skills, with experience developing high-converting landing pages, emails, ads, campaign messaging, or Sales-facing assets tailored to specific accounts and buyer audiences.
  • Analytics & insights: Excellent analytical ability, including experience interpreting account, campaign, intent, engagement, and pipeline data to uncover findings, identify opportunities, prioritize action, and recommend program changes.
  • Sales & revenue execution: Experience partnering directly with Sales to select accounts, map buying groups, coordinate outreach, and execute programs tied to qualified meetings, pipeline creation, opportunity progression, or account expansion.
  • Experimentation, optimization & AI: Demonstrated experience forming campaign hypotheses, running structured tests, and applying learnings to improve targeting, messaging, personalization, channel mix, and campaign results. Experience using generative AI to improve marketing workflows while rigorously validating outputs, identifying risks or limitations, protecting sensitive data, and maintaining accountability for final quality.
Preferred Qualifications
  • Market experience: Background in supporting complex GTM motions for AI, collaboration, or productivity products.
  • Signal-based targeting: Experience using product usage, intent, propensity, engagement, or other account signals to prioritize audiences and personalize campaigns.
  • AI-enabled marketing: Experience using AI tools to accelerate account research, messaging, personalization, campaign development, or performance analysis while maintaining accuracy and brand quality.
  • High-velocity execution: Demonstrated ability to manage multiple campaigns simultaneously, prioritize effectively across competing deadlines, and quickly pivot resources and plans toward emerging opportunities.
  • PLG-to-SLG motions: Experience supporting product-led-to-sales-led growth motions by using product and account signals to prioritize high-potential customers, activate targeted campaigns, and drive enterprise conversion or expansion.
Durable Skills

AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:

  • Awareness: Understand yourself and others.
  • Judgment: Evaluate information and make decisions in complex situations.
  • Adaptability: Learn, adjust, and stay effective through change.
  • Connection: Communicate, collaborate, and build trust.

To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.

Compensation

Skills Required

  • 6+ years of overall professional experience
  • 4+ years of B2B marketing experience
  • At least 2 years directly executing ABM programs for enterprise or high-value accounts
  • Experience independently owning ABM programs in a complex B2B environment
  • Experience coordinating multi-channel campaigns across digital advertising, email, landing pages, content, direct mail, events, executive programs, and Sales outreach
  • Excellent writing and editing skills, including account-specific marketing and Sales-facing assets
  • Excellent analytical ability using account, campaign, intent, engagement, and pipeline data
  • Experience partnering directly with Sales on account selection, buying-group mapping, coordinated outreach, and revenue programs
  • Experience forming campaign hypotheses, running structured tests, and optimizing marketing programs
  • Experience using generative AI in marketing workflows with output validation, risk identification, data protection, and quality accountability
  • Experience supporting AI, collaboration, or productivity products
  • Experience using product usage, intent, propensity, engagement, or other account signals for targeting and personalization
  • Experience using AI tools for account research, messaging, personalization, campaign development, or performance analysis
  • Ability to manage multiple campaigns, prioritize competing deadlines, and pivot quickly
  • Experience supporting product-led-to-sales-led growth motions

What the Team is Saying

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Dropbox Compensation & Benefits Highlights

How does Dropbox ensure its pay and bonus plans are competitive?

Dropbox ensures base pay and bonuses are competitive by benchmarking pay using formal compensation surveys to create salary ranges and bonus targets, and conducting twice-yearly reviews aligned with performance.

Employees describe pay and bonuses as competitive and performance-driven.

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The Company
HQ: San Francisco, CA
2,500 Employees
Year Founded: 2007

What We Do

We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the flexibility of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself—Dropbox is ready for you.

Why Work With Us

We believe people do their best work when empowered with autonomy and harmony, and we understand there’s no substitute for human connection. Our Virtual First model combines the flexibility of remote work with the power of in-person collaboration to create the best of both worlds: a distributed workplace, anchored in community.

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Dropbox Offices

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Employees work remotely.

While remote work is the primary experience for our employees, we also prioritize opportunities for quarterly in-person collaboration knowing that connection is vital to a thriving workforce. We focus on how we work, not where we work.

Typical time on-site: None
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